Get the most from ADE 2026

Who it is for

Three DJs go to ADE and they are not going for the same thing.

Relationships that turn into dates over the following year: promoters and bookers with a reason to remember you, labels that fit your sound, and a follow-up they actually answer in November.

Numbers that shape your week

Lineups fixed by

June First 250+ artists announced 30 June; 1,500+ by 1 September; 3,600+ when the programme closed on 6 October. Pitch in spring for next year.

Meet the Agents

Wed 13:15 Rosewood Courtyard/Atrium · Pro Pass · no sign-up: short introductions, then one-to-one. Arrive early with a QR card.

App messages per delegate

≈ 5 About 50,000 messages a year across 11,000 professionals; agents get far more. The specific message wins.

Door policy

Full for now Pro Pass entry to festival events is capped per venue. Buy a single ticket for the night you cannot miss.

Before ADE

The cycle repeats every year within a week or two. Reading this the week before? Start at "One week out" and diary the spring items for 2027.

Your ticks stay in this browser.

Bring

• Recent set, offline on the phone
• One current link (EPK or MavelTree)
• QR card
• Three talking points
• Tech rider
• Two or three single tickets

Your week

Fourteen sessions checked on the official programme on 14 October. Times and rooms still move: check the listing the morning you go.

Mornings for the meetings you booked; one panel a day at most, chosen for a person you want to talk to afterwards.

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

In the room

Lead with the three talking points, not your Instagram numbers. Ask what they are working on.

Mistakes we keep seeing

What veterans say

Verbatim, from public interviews and articles; the source is linked on each card.

• “Things get done here… You're backstage at shady hours with shady people doing shady things, doing business talks.”

• “ADE will not turn you into a superstar after one visit.”

• “The first time I went… I was one of those kids in the streets with his CD promoting his stuff.”

• “Don't expect it to happen from your bedroom; you've got to get out there, and show your face in these events.”

• “Most of the really good stuff happens 'off event' — label parties, DJ lock-ins, private parties.”

• “Playing at ADE is a huge opportunity, not only to share my sound but also to learn from other artists and cultures.”

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October.

Showcase fees for emerging acts are widely assumed to be low or zero; no published data exists. Ask the promoter before you commit. Early-bird and medium pass rates have closed for 2026.

After ADE

Deals rarely close at ADE; they start there.

1. Same night One line per person in your contact sheet: who, what they need, what you promised.
2. Within 48 h The link you promised, with one sentence recalling the conversation. Nothing else.
3. 1–4 weeks The concrete ask: a date, a demo, a mix for their show.
4. January The check-in, when promoters are actually filling spring and summer. Then pitch for ADE 2027 in March.

New in 2026 for you

• "Meet the…" grows to ten speed-meeting sessions at the Rosewood Matchmaking Hub. No sign-up: short introductions, then one-to-one; bring a QR card. source
• Pro Pass at the late rate: €795 + 3.77% fee, almost sold out. No day or conference-only passes; the Pro Pass does not include ADE Lab. source
• Door policy: a Pro Pass admits you to festival events up to a per-venue cap, then "full for now". Single tickets guarantee entry. source
• ADE Lab Discovery is free, Wednesday to Friday 10:00–18:00 at Westergas: register online, collect a wristband at the Westergas desk. Gear Test Lab at Het Ketelhuis. source
• The 30th edition opens with Jean-Michel Jarre at AFAS Live on Wednesday 21 October, 20:00–23:00. Concert tickets are sold separately through Mojo. source
• Programme completed on 6 October: 3,600+ artists, 1,300+ events, 300+ venues. Late Pro additions include Spotify, 30 Years of ADE and Why Humans Still Need Dancefloors? source

Who it is for

Two producers go to ADE, and many readers are also DJs.

Feedback and contacts, not signings: two tracks heard by the right A&Rs, publishers and distributors, one specific note on what would make them releasable, and a name with permission to follow up. Any signing happens months later.

Numbers that shape your week

Submissions a week

≈ 30,000 What Beatport alone receives, per its SVP Helen Sartory at ADE 2023. Play the bar a DJ would want to hear first.

Meet the Labels & A&Rs

Wed 15:30 Rosewood Courtyard/Atrium · Pro Pass · twelve A&Rs incl. Sony, Universal, Believe, Monstercat, STMPD and fabric. No sign-up: arrive early.

Sync application

Closed 11 Oct BMIM Meet the Sync Pros is matched by application; twenty sync pros incl. Netflix. Diary 9 September for 2027.

Lab Discovery

Free Wed–Fri 10:00–18:00 at Westergas: register online, wristband at the desk. Gear Test Lab at Het Ketelhuis.

Before ADE

The cycle repeats every year within a week or two. Reading this the week before? Start at "One week out" and diary the summer items for 2027.

Your ticks stay in this browser.

Bring

• Two finished tracks, offline
• Private links with download
• One-sheet: three releases, one paragraph
• QR card to one link
• Clean USB, nothing else on it
• The one question

Your week

Thirteen sessions checked on the official programme on 14 October. Times and rooms still move: check the listing the morning you go.

Mornings for the meetings you booked. The Lab's public demo pitch desk is not yet listed for 2026: ask at the Westergas desk on Wednesday at 10:00.

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

In the room

One question per slot, written down beforehand. Listen more than you talk.

Mistakes we keep seeing

What veterans say

Verbatim, from public interviews and articles; the source is linked on each card. Darude's frame from his 2023 Lab demo session comes first: "In music production, there are no shortcuts."

• “Don't make stuff for anybody else. Make it for yourself… try not to make something you think the marketplace wants.”

• “It's the distributors that send us their list of priorities every week… and we do listen to everything on that priority list.”

• “Sending more than one or two demos at once is often a sure-fire way to get your demos overlooked.”

• “There are no rules in making music, which means there's endless learning from everyone else.”

• “…seeing it resonate with others, especially in the contest, feels really rewarding.”

• “Find real people, find your freedom, and don't sell yourself out.”

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October.

Lab Discovery is free; in 2025 Demolition required a Pro or Lab pass and your presence. Showcase and studio costs are not published. Early-bird and medium Pro Pass rates have closed for 2026.

After ADE

Signings rarely happen at ADE; the feedback does. Every "send me something in November" becomes a dated line.

1. Same night One line per person: who, what they asked for, when it is due. A dated list, not a memory.
2. Within 48 h The one track to the one person, quoting their feedback. Nothing else attached.
3. 1–4 weeks Wait a week before a different track. Then the substantive ask: the release, the split, the pitch.
4. January When A&Rs have caught up, follow up once with what changed. Apply for On Track and the sync meetings in summer.

New in 2026 for you

• Pro Pass at the late rate: €795 + 3.77% fee, almost sold out. No day or conference-only passes; the Pro Pass does not include ADE Lab. source
• Lab Discovery is free, Wed–Fri 10:00–18:00 at Westergas: register online, wristband at the desk. Gear Test Lab at Het Ketelhuis with Arturia, AlphaTheta, KORG, Roland, Yamaha. source
• BMIM Meet the Sync Pros (Wed 15:30, Felix Meritis Koepelzaal) is matched by application; the deadline passed on 11 October. Twenty sync pros, including Netflix's Tina Chen and Position Music. source
• Demolition XXIX: Sat 24 16:15–17:45, Felix Meritis Zuilenzaal, hosted by Dave Clarke with Joseph Capriati, BT, Pooja B, Louisahhh and Aroha Harawira. Submission details: "more information will come soon". source
• In 2025 Demolition entries went through VIRPP, with a USB wildcard from the floor; the winner got a 2026 Pro Pass. Daily demo pitches ran Wed–Fri, sign-up on the day. source
• ADE Lab On Track's programme (12 October) is for accepted participants only: demo drops, a live A&R listening room with Phoebe Spencer, and a SoundCloud remix competition with San Holo. source

Who it is for

Three agencies go to ADE and they are not there for the same week.

The roster and the year ahead aligned with the promoters who shape it: renewals with dates attached, the winter and spring club calendar, two new territories opened, and every hold turned into an offer within a week of landing home.

Numbers that shape your week

Summer grids close

May–June Agents report festival bookings now land in May or June, not after ADE. Use the week for spring, autumn and next-next summer.

Meet the Agents

Wed 13:15 Rosewood Courtyard · eleven agents listed, from WME and Bullitt to Anna Agency · no sign-up; you are the one being pitched.

Meetings a day

4–6 Thirty-minute slots between 10:30 and 15:30, one neighbourhood; the mixer circuit runs from 17:00 until after 01:00.

Pro Pass

€795 + fee Late rate, almost sold out; company discounts on request. Badge pickup opens Tuesday 20, 14:00–20:00, Felix Meritis; personal, bring ID.

Before ADE

The cycle repeats every year within a week or two. Reading this the week before? Start at "One week out" and diary the spring items for 2027.

Your ticks stay in this browser.

Bring

• Roster one-sheet with QR
• Avails and routing windows
• Fee position per artist
• Recent live results
• Three artists to push
• Inbound policy for juniors

Your week

Thirteen sessions checked on the official programme on 14 October, including two new 2026 panels at the Promoter Hub. Times and rooms still move: check the listing the morning you go.

Mornings for the meetings you booked; one panel a day at most, chosen for a promoter you want to talk to afterwards. The team splits up and compares notes at breakfast.

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

In the room

Promoters respond to offers, not to "let's catch up". Lead with dates, budgets and avails; ask what they are working on.

Mistakes we keep seeing

What veterans say

Verbatim, from public interviews and articles; the source is linked on each card.

• “There's nothing like the energy of agents, managers, publicists, artists, label owners, and fans being in the same room, and it's an important place for us to get aligned on the year ahead.”

• “Bookings are now made in May or June, not only after ADE.”

  “Boekingen worden nu al gedaan in mei of juni en niet pas na ADE.”

• “The artist ultimately creates the demand, not the agent.”

• “Don't leave booking your meetings to the last minute.”

• “…the booking agent's proverbial golf course — the best place to get business done.”

• “…where labels scout talent, where booking agents and promoters align their calendars for the year ahead.”

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes; the return is measured in dates confirmed by February.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October.

The team band excludes the showcase and the meeting room: venue, sound, staff and drinks are not published anywhere and vary by night. Treat them as a project budget. Early-bird and medium pass rates have closed for 2026.

After ADE

Deals rarely close at ADE; they start there. Holds become offers in the week after.

1. Same night One line per promoter in the contact sheet: dates discussed, fee position, what you promised.
2. Within 48 h A recap note to every promoter with the dates, plus the avails you promised. Nothing else.
3. 1–4 weeks Holds into offers within seven days; new territories into the CRM; the November listening afternoon for artist inbound.
4. January The check-in on spring and autumn dates, then reconcile the ADE conversations with the May–June festival reality.

New in 2026 for you

• New for 2026: Behind the Booking, Wed 21 14:15 at the Promoter Hub, puts MDLBEAST's head of talent buying, Encode Talent and NOON Agency on one panel about what bookers want. source
• TicketSwap's Global Promoter Hub at RIVVIA (The Empress, Keizersgracht 264): panels Wed–Thu, drinks at night, Pro Pass. Speakers include elrow's Juan Arnau and ID&T's Duncan Stutterheim. source
• ADE's 2026 meeting-room list: nhow RAI, NYX, Anantara Krasnapolsky (discount with your Pro Pass order number), The Hoxton, Hotel V, Zoku, Conscious. Book with the hotel. source
• Andaz is the Business Hub again, with "dedicated spaces for private meetings", company meeting hubs (Koolwaters Agency, SENA) and the AFEM mixer. UTA hosts a social at the Rosewood. source
• Pro Pass at the late rate: €795 + 3.77% fee, almost sold out; no day passes. Companies: "get in touch with us to get a personal Pro Pass discount offer". source
• The State of the Live Industry: One Year On (Sziget's Tamás Kádár, Tinie Tempah) is on the Pro programme: dynamic pricing, touring costs, algorithm-led booking. Time on the official listing. source

Who it is for

Three labels go to ADE with three budgets. The chapter separates them where it matters.

The release calendar for the next two quarters agreed with the people who can move it; two or three A&R leads that fit the sound; distributor and DSP relationships refreshed in person; and, if the budget allows, a showcase that makes the label a place rather than a logo.

Numbers that shape your week

What was listed on the official programme on 14 October.

Meet the Labels & A&Rs

Wed 15:30 Rosewood. Twelve A&Rs listed (Sony, Universal, Believe, Monstercat, STMPD, fabric…). You are the one being met.

DSP day

Thu 13:15 Meet the DSPs & Distributors: twenty people from Beatport, Believe, SoundCloud, Deezer, The Orchard, AWAL, Bandcamp, LabelWorx and more.

Venue window

Closed To host in 2026 you partner with a registered ADE venue. Registration reopens around January; the Festival Fund is applied for by e-mail.

Submissions a week

≈ 30,000 Beatport's figure at ADE 2023: the distributor's weekly priority list is what gets listened to.

Before ADE

The cycle repeats every year within a week or two. Reading this the week before? Start at "One week out" and diary the spring items for 2027.

Your ticks stay in this browser.

Bring

• Release calendar Q4–Q2
• Label one-sheet with QR
• Catalogue priorities
• Support you can offer an artist
• Demo-slot policy for the A&R
• Two or three single tickets

Your week

Fourteen sessions checked on the official programme on 14 October. Times and rooms still move: check the listing the morning you go.

Label managers work the hubs, not the panels. A&Rs take demos only in the designated slots.

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

In the room

The label is pitched as often as it pitches. Both sides of the table in one week.

Mistakes we keep seeing

What veterans say

Verbatim, from public interviews and articles; the source is linked on each card.

• “For music pros, the priority is to come back every year because everybody is there; we want it to be the best moment of the year to do business.”

• “We want to be present, but we also want to offer up a lot of value. We don't just want to be a place for people to have a drink.”

• “It's the distributors that send us their list of priorities every week… and we do listen to everything on that priority list.”

• “We believe in real, personalised artist building.”

• “Every time I crossed into the city, I felt a spark… And every ADE, I wanted to live here.”

• “Hands-on information… they need to take home value for themselves or their organization.”

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes; the showcase is a project budget on top.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October.

What a venue pays to be official and what a showcase returns are not published. The free café showcase (DTLA × Purple Tea, 2025) shows the floor; Armada's takeover week shows the ceiling.

After ADE

Deals are seeded at ADE and signed later. The November listening day is where the week pays.

1. Same night One line per contact and per demo: who, what they need, what you promised, when.
2. Within 48 h The release plan or the one track an editor asked for, with one sentence recalling the conversation.
3. 2–4 weeks Sync leads followed while the supervisor remembers the track; DSP pitch calendars aligned to what editors said.
4. November → January Listening day with a reply to everyone; showcase debrief (cost, attendance, who came); next year's decision before venue registration opens.

New in 2026 for you

• Meet the Labels & A&Rs (Wed 21, 15:30–17:00, Rosewood) lists twelve A&Rs, from Sony, Universal and Believe to Monstercat, STMPD and fabric. Open to Pro Pass holders, no sign-up. source
• Meet the DSPs & Distributors (Thu 22, 13:15–14:45) brings twenty platform and distribution people, including Beatport, Believe, SoundCloud, Deezer, The Orchard, AWAL, Bandcamp, LabelWorx and UnitedMasters. source
• BMIM Meet the Sync Pros (Wed 21, Felix Meritis Koepelzaal) is matched by application; the 11 October deadline has passed. Twenty sync professionals, including Netflix and Position Music. source
• Hosting: an official ADE event must be at a registered venue, and the 2026 venue window has closed, so you partner with an official venue. Pro Pass holders are admitted within capacity. source
• The ADE Festival Fund is for registered festival locations, one application per event by e-mail, judged on urgency, innovation, diversity and inclusion, local talent development and impact beyond ADE. "Emphatically not a government subsidy." source
• Pro Pass at the late rate: €795 + 3.77% fee, almost sold out; company discounts on request. The pass covers Pro, Green, Culture Hub and the Business Hubs, not ADE Lab. source

Who it is for

Three promoters go to ADE. Most visitors are the first; read the second before becoming it.

Buying: face time with the agents you book from and the ones you want, a scouting week that shows who is next, and holds that become offers within a week. Hosting: presence in front of the whole industry, once a year, at a price you chose on purpose.

Numbers that shape your week

What was listed on the official programme on 14 October.

Meet the Event Organisers & Promoters

Wed 11:00 Rosewood. Thirteen promoters listed, from Audio Obscura and Verknipt to ZeeZout and World Club Dome. You are the one being met.

Venue registration

Closed To host an official 2026 event you partner with a registered ADE venue; registration reopens around January.

Pro Pass at your door

Full is full Official venues admit Pro Pass holders within an agreed capacity; Pro Pass hosts and a live access map manage it.

Festival Fund

By e-mail Registered locations only, one application per event; judged on urgency, innovation, diversity, local talent and impact beyond ADE.

Before ADE

Two tracks: buying and hosting. The hosting cycle starts in January; reading this the week before? Start at "One week out".

Your ticks stay in this browser.

Bring

• Dates, budgets and avails
• The act you want, the one you'd accept
• Venue one-sheet with QR
• Audience context and calendar
• One event challenge to solve
• Tickets for the scouting nights

Your week

Fourteen sessions checked on the official programme on 14 October, including the two new Promoter Hub panels. Times and rooms still move: check the listing the morning you go.

Buyers: meetings in the morning, showcases at night, mixers in between; take notes on every support act. Hosts: be at your door for the first two hours.

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

In the room

Agents respond to offers, not to "let's catch up". Lead with dates, budgets and avails.

Mistakes we keep seeing

What veterans say

Verbatim, from public interviews, ADE's own editorials and articles; the source is linked on each card.

• “ADE is always a very, very important moment of the year. We work towards it throughout the whole year.”

• “You can only run sixteen shows in five days if everyone feels seen. That's the only way it works.”

• “We never want to be headliner-dependent. Sometimes the bigger act plays earlier, and a local closes the night.”

• “We almost always try to book artists at least three times.”

• “We don't book anything just to fill a slot.”

• “The conversations happening over coffee at Felix Meritis or during a chance encounter at a Business Hub directly translate into the tours, releases, and festivals that will define the next cycle.”

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes; a hosted night is a project budget on top.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October. Buyers scout more nights than most delegates.

What a venue pays ADE to be official, Festival Fund grant sizes and showcase economics are not published. The independents quoted above describe smaller margins, no sponsors and years of relationship-building before the numbers worked.

After ADE

Holds into offers within a week, while agents remember the conversation.

1. Same night One line per agent and per support act: who, what they offered, what you promised, the date window.
2. Within 48 h The venue one-sheet and the date window you discussed; one sentence recalling the conversation.
3. Within a week Holds become offers: date, fee position, production. Agents move on to the next promoter after that.
4. By January Honest debrief of the night (cost, attendance, industry attendance, what it produced); register the venue for next year.

New in 2026 for you

• New for 2026: Behind the Booking (Wed 21, 14:15, Promoter Hub) puts MDLBEAST's head of international talent buying, Encode Talent and NOON Agency in front of promoters on what artists, managers and agents actually want. source
• TicketSwap's Global Promoter Hub returns at RIVVIA · The Empress (Keizersgracht 264), with panels on Wednesday and Thursday; its trends report draws on 125+ organisers and features Fourvenues from Spain. source
• AFEM's Creating the Next Generation of Club Promoters (Fri 23, 13:30, Felix Meritis Husly Lounge) brings AVA, Encode and the Gashouder's programmer to the newcomer's problem. source
• ADE and VibeLab launch the Nighttime Culture Index at ADE Pro: a public dashboard on the cultural vitality of nightlife in six cities (Amsterdam, Lagos, New York, São Paulo, Seoul, Sydney). Session time on the official programme. source
• ADE Green takes over Felix Meritis on Friday 23 with a Pro Pass only (no day tickets): Why Humans Still Need Dancefloors, The Road to Low Impact Touring, Funding Under Fire, Meet the Experts of Sustainability & Social Change. source
• The Festival Fund is for registered festival locations only, one application per event by e-mail, and is "emphatically not a government subsidy". Grant sizes are not published. source

Who it is for

Three kinds of outlet cover ADE. Filmmakers and content creators without an outlet have their own guide.

Two or three features that only exist because the industry was in one room; one guide readers actually use; a gallery; and ten PRs, label managers and artists who answer your emails in March.

Numbers that shape your week

What was listed on the official pages on 14 October.

Meet the Media

Thu 15:45 Rosewood. 25 editors and broadcasters listed, from DJ Mag, Mixmag, Crack, IQ and Pollstar to 3FM, SLAM! and Capital Dance. You are the one being met; delegates apply by 16 Oct.

Press accreditation

Closed 7 Sep Journalists only; PR agents, bookers and promoters are refused. Prepare August 2027 with a coverage plan tied to the themes.

Press pass ≠ photo pass

Ask the promoter ADE cannot arrange booth or backstage access; agree camera access with each venue in writing. Several floors are no-phone.

Rooms a night

2–4 Not eight. Single tickets for the must-cover nights; the badge for the rest, arriving early.

Before ADE

The accreditation window is early September. Reading this the week before? Start at "One week out" and diary August for 2027.

Your ticks stay in this browser.

Bring

• Three angles, written down
• Interview list with PR contacts
• Card with a QR to the outlet
• Camera permissions, in writing
• Pre-written guide skeleton
• Tickets for the must-cover nights

Your week

Fourteen items checked on the official programme on 14 October, including Meet the Media and the grime documentary premiere. Times and rooms still move: check the listing the morning you go.

Days are for trade stories, evenings for sources, nights for two to four rooms. File daily; the stories are perishable, the galleries are not.

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

In the room

Insider Knowledge and Q&A formats yield quotes; branded panels rarely do. Sources are made between 17:00 and 01:00.

Mistakes we keep seeing

What veterans say

Verbatim, from public articles and interviews; the source is linked on each card.

• “…the entire electronic music ecosystem pauses its relentless forward motion and takes stock…”

• “Don't try to do everything, you can't! It's physically impossible. That's probably the most common mistake.”

• “ADE is like the Cannes Film Festival: an event where many people share the same passion and help build a great community.”

• “All the over-priced DJ dinners in Amsterdam can't top this.”

• “Step into the now and truly live the moment.”

• “Electronic Music's UN Summit… Good Luck Making It To Your 9am Panel.”

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes; the pass is free if you are accredited.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October.

Drones are effectively out in central Amsterdam because of Schiphol's airspace. A handheld crew needs no permit in public space; rigs, lighting and closures do, with five to ten working days' lead time.

After ADE

Recaps and galleries within the week; features within the month, while the interviews are still exclusive.

1. Same night File the day's story; back up the cards; one line per source: who, what they said, what they want.
2. Within the week Recap and gallery published; selects sent to the promoters who gave you access.
3. Within the month The two or three features, while the interviews are exclusive.
4. By December A note to every PR and label manager you met: what you covered, what you want next year. Diary August for accreditation.

New in 2026 for you

• Meet the Media (Thu 22, 15:45–17:15, Rosewood) is now by application: delegates with a Pro Pass apply by 16 October, 23:59 and are pre-matched. 25 media listed, including DJ Mag, Mixmag, Mixmag Brazil, Crack, IQ, Pollstar, VICE, DJSound (Spain), 3FM, SLAM! and Capital Dance. source
• Press accreditation for 2026 closed on 7 September; passes are strictly for media, journalists and press, and applications from PR agents, bookers or promoters are not considered. Photo packs 2016–2025 and the 30 YEARS brand pack are downloadable from the press page. source
• The 30th edition's stories: Jean-Michel Jarre as guest of honour with the Oxygène concert at AFAS Live on 21 October and a keynote at ADE Pro; the "30 Years of ADE" talk with Anna Knaup, Richard Zijlma and Maria Jimenez on Thursday. source
• ADE and VibeLab launch the Nighttime Culture Index at ADE Pro: a public dashboard on the cultural vitality of nightlife in Amsterdam, Lagos, New York, São Paulo, Seoul and Sydney. A data story with six city coordinators to interview. source
• Ongepolijst, the documentary on twenty years of Dutch grime, premieres on Friday 23 at 19:45 at Het Ketelhuis (Westergas), with drinks and the scene in the room. source
• Programme completed on 6 October: 3,600+ artists, 1,300+ events, 300+ venues. Pro Pass at the late rate, €795 + 3.77% fee, almost sold out. source

Who it is for

Three readers, one guide. Managers first, then PR, then filmmakers; the calendar covers all three.

Managers: the meetings that move the next twelve months and an artist still standing on Sunday. PR: ten in-person moments that get covered, not a thousand releases. Filmmakers: a film in the week's programme, or the footage that pays for the trip.

Numbers that shape your week

What was listed on the official pages on 14 October.

Meet the Managers

Fri 12:15 Rosewood. Sixteen managers listed; you are the one being met. Bring the one development problem you can help with.

Press passes for PRs

None Accreditation is strictly for journalists and closed on 7 September; PR agents, bookers and promoters are refused. A publicist needs a Pro Pass.

Meet the Media

Apply by 16 Oct Thu 15:45, Rosewood. Delegates with a Pro Pass apply by 16 October, 23:59 and are pre-matched with 25 outlets. Send the client, prepared.

Film permits

5–10 working days Handheld in public space needs none; rigs, lighting and closures do. Drones are effectively out centrally. Dancefloors: venue OK in writing.

Before ADE

Three tracks. Reading this the week before? Start at "One week out" and diary August for the 2027 accreditation and pitches.

Your ticks stay in this browser.

Bring

• Artist brief and goals
• Approved assets, one link
• Three 30-second pitches
• Meeting spreadsheet with travel time
• Written camera permissions
• Confirmed availability

Your week

Fourteen items checked on the official programme on 14 October. Times and rooms still move: check the listing the morning you go.