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An Amsterdam canal at blue hour with yellow ADE flags, canal houses and a lit bridge.

ADE 2026 · 21–25 October · Amsterdam

Get the most from ADE 2026

For DJs, producers, booking agencies, labels, promoters, media, managers, PR and filmmakers: the rooms, the programme, the map and a plan for every role.

A MavelPoint guide · programme checked on 14 October 2026

How to use this guide

  1. Read Part I once: the dates, rooms, programme, map, rules and budgets every role shares.
  2. Then go to your chapter in Part II: goals, checklist, week, sessions, playbook and budget.
  3. Two hats, a DJ who produces, a label owner who manages? The whole programme shows every session and who it is for.
  4. Times and rooms move. Check the official listing the morning you go.

“Don't try to do everything, you can't! It's physically impossible. That's probably the most common mistake.”

Jan-Willem van de Ven, managing director of ADE, to Mixmag, September 2026

Part I

The week everyone shares

What the seven roles have in common: the dates and rooms, what changed this year, the whole programme with who each session is for, the map, the rules that hold for everyone, the budgets and RE:UNION. Read it once, then go to your chapter.

Parked bicycles beside an Amsterdam canal in daylight, with an arched brick bridge, leafy trees and canal houses.
Bicycles beside the Prinsengracht, Amsterdam. Pieter van de Sande

ADE 2026 at a glance

Checked on the official pages on 14 October 2026.

Dates
21–25 Oct Pro conference Wed–Sat; Sunday is festival only.
Edition
30th Guest of honour Jean-Michel Jarre; opening concert Wed 21 at AFAS Live.
Programme
3,600+ artists, 1,300+ events and 300+ venues; completed 6 October.
Pro Pass
€795 + fee Late rate plus 3.77%, almost sold out. No day passes; ADE Lab not included.
ADE Lab Discovery
Free Wed–Fri 10:00–18:00 at Westergas. Register online, wristband at the desk.
Badge pickup
Tue 20 From 14:00 at Felix Meritis. Personal: bring ID.

The shape of a day

  1. 09:00 Reset: review the list you keep outside the app.
  2. 10:00–14:00 Four to six meetings of 20–30 minutes, in one neighbourhood.
  3. 14:00–17:00 The "Meet the…" rooms, a hub or the Andaz lobby. One panel at most.
  4. 17:00–01:00 The mixer circuit. Eat first.
  5. 22:00–06:00 Two or three nights, chosen for who will be there. Buy those tickets.

The "Meet the…" rooms

Speed-meeting rooms with a Pro Pass. The highlighted chip is the role that sits on the other side of the table.

  • Meet the Event Organisers & Promoters

    When
    Wed 21 · 11:00–12:30
    Where
    Rosewood
    Who sits there
    Thirteen promoters, incl. Audio Obscura, Verknipt, ZeeZout, World Club Dome and AMFE (Spain)
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (on this role's list)
    • Promoters (the role met in this room)

  • Meet the Agents

    When
    Wed 21 · 13:15–14:45
    Where
    Rosewood
    Who sits there
    Eleven agents, incl. WME, ROAM Artists, The Bullitt Agency, AD Sound and Anna Agency
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (the role met in this room)
    • Promoters (on this role's list)
    • Managers (on this role's list)

  • Meet the Labels & A&Rs

    When
    Wed 21 · 15:30–17:00
    Where
    Rosewood
    Who sits there
    Twelve A&Rs, incl. Sony, Universal, Believe, Monstercat, STMPD and fabric
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Producers (on this role's list)
    • Labels (the role met in this room)
    • Managers (on this role's list)

  • Meet the Sync Pros (BMIM)

    When
    Wed 21 · 15:30–17:00
    Where
    Felix Meritis · Koepelzaal
    Who sits there
    Twenty sync professionals, incl. Netflix and Position Music
    Access
    Application closed 11 Oct
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)

  • Meet the DSPs & Distributors

    When
    Thu 22 · 13:15–14:45
    Where
    Rosewood
    Who sits there
    Twenty people, incl. Beatport, Believe, SoundCloud, Deezer, The Orchard, AWAL and Bandcamp
    Access
    Pro Pass
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)
    • Managers (on this role's list)

  • Meet the Media

    When
    Thu 22 · 15:45–17:15
    Where
    Rosewood
    Who sits there
    25 outlets, incl. DJ Mag, Mixmag, Crack, IQ, Pollstar, VICE, 3FM and SLAM!
    Access
    By application, apply by 16 Oct 23:59
    In this guide
    • Media (the role met in this room)
    • Managers (on this role's list)

  • Meet the Managers

    When
    Fri 23 · 12:15–13:45
    Where
    Rosewood
    Who sits there
    Sixteen managers
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (on this role's list)
    • Managers (the role met in this room)

  • Meet the Publishers

    When
    Fri 23 · 14:30–16:00
    Where
    Rosewood
    Who sits there
    Two publishers listed on 14 October: Copyright Power International and Believe–Sentric
    Access
    Pro Pass
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)
    • Managers (on this role's list)

  • Meet the Professionals from the focus regions

    When
    Sat 24 · 14:30–16:00
    Where
    Felix Meritis · Shaffyzaal
    Who sits there
    Brazil, Africa and the Middle East; more names to be announced
    Access
    Pro Pass
    In this guide
    • Agencies (on this role's list)
    • Labels (on this role's list)
    • Promoters (on this role's list)
    • Media (on this role's list)

Rosewood rooms are the Courtyard/Atrium of the Matchmaking Hub. Format: short introductions, then one-to-one; bring a QR card. A highlighted chip marks the role that sits on the other side of the table. A tenth room, Meet the AI Players, was announced in June: check the official listing for its time.

New in 2026

What changed this year, with the official source for each line.

Access and tickets

  • Pro Pass at the late rate: €795 + 3.77% fee, almost sold out. No day or conference-only passes; the pass covers Pro, Green, Culture Hub and the Business Hubs, not ADE Lab. Company discounts on request. source
  • Door policy: Pro Pass entry to festival events is capped per venue, then "full for now". Single tickets guarantee entry. source
  • ADE Lab Discovery is free, Wed–Fri 10:00–18:00 at Westergas: register online, collect the wristband at the desk. Gear Test Lab at Het Ketelhuis. source
  • Press accreditation closed on 7 September and is strictly for journalists; PR agents, bookers and promoters are refused and work on a Pro Pass. source

Meeting formats

  • "Meet the…" grows to ten speed-meeting rooms at the Rosewood Matchmaking Hub: short introductions, then one-to-one. source
  • Meet the Media is by application this year: Pro Pass holders apply by 16 October, 23:59 and are pre-matched with 25 outlets. source
  • The Andaz is the Business Hub again, with private meeting spaces and company hubs; ADE also lists hotel meeting rooms (nhow RAI, NYX, Anantara Krasnapolsky, The Hoxton, Hotel V, Zoku, Conscious). source
  • TicketSwap's Global Promoter Hub at RIVVIA (Keizersgracht 264): panels Wed–Thu, including the new "Behind the Booking" with MDLBEAST, Encode Talent and NOON Agency. source

Programme

  • Programme completed on 6 October: late additions include Spotify Insider Knowledge, 30 Years of ADE and Why Humans Still Need Dancefloors? source
  • The 30th edition: Jean-Michel Jarre as guest of honour, with the Oxygène concert at AFAS Live on Wed 21 (separate tickets) and a keynote at ADE Pro. source
  • ADE Green takes over Felix Meritis on Friday 23, Pro Pass only: dancefloors, low-impact touring, funding under fire, sustainability experts. source
  • ADE and VibeLab launch the Nighttime Culture Index: a public dashboard on the cultural vitality of nightlife in six cities. source

Lab, demos, hosting and film

  • Demolition XXIX: Sat 24, 16:15–17:45, Felix Meritis Zuilenzaal, with Dave Clarke, Joseph Capriati, BT, Pooja B, Louisahhh and Aroha Harawira. Submission details on the listing. source
  • BMIM Meet the Sync Pros is matched by application; the deadline passed on 11 October. source
  • Hosting: official events must be at a registered venue and the 2026 window has closed. The Festival Fund (registered locations, by e-mail) is "emphatically not a government subsidy". source
  • Film: Ongepolijst, the documentary on twenty years of Dutch grime, premieres on Fri 23 at 19:45 at Het Ketelhuis. source

The whole programme

36 sessions + RE:UNION. Every session from the seven role chapters on one time axis, then the same list with the roles each one serves.

Filter the programme

  • "Meet the…" rooms
  • Sessions and talks
  • Day-long programmes and events
  • RE:UNION, doors 14:30
The ADE 2026 programme by day and time, 10:00 to 22:00, with the sessions from all seven role guides 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 Wed 21 Pro · Lab · opening 1 · ADE Lab Discovery · 10:00–18:00 daily 1 ADE Lab Discovery 5 · Bandcamp | Essential Insider Knowledge · 12:30–13:15 5 6 · Music & Machines: artists across generations · 12:45–13:30 6 9 · BMIM | Meet the Sync Pros · 15:30–17:00 9 10 · Meet The Labels & A&Rs · 15:30–17:00 10 Thu 22 Pro · Lab · RE:UNION 1 · ADE Lab Discovery · 10:00–18:00 daily 1 ADE Lab Discovery 16 · Afro House Summit · 14:00–19:00 16 Afro House Summit R · RE:UNION · ADE 2026 · 14:30 → early evening R RE:UNION · Q-Factory 12 · Spotify | Essential Insider Knowledge · 12:15–13:00 12 13 · Meet The DSP’s & Distributors · 13:15–14:45 13 17 · Meet Arturia at MIDI Amsterdam · 15:00–17:00 17 Fri 23 Pro · Lab · ADE Green 1 · ADE Lab Discovery · 10:00–18:00 daily 1 ADE Lab Discovery 24 · Artists on AI, A No-BS Roundtable · 13:45–14:45 24 26 · Meet the Publishers · 14:30–16:00 26 Sat 24 Pro · Culture Hub 35 · Demolition XXIX · 16:15–17:45 35 Sun 25 Festival only

Not on the time axis: 2 Gear Test Lab (Within Discovery hours) . The RE:UNION bar fades because the programme runs from 15:00 into the early evening.

4 of 36 sessions

Running all week

Lab Village and public art

  1. 1
    ADE Lab Discovery

    Wed–Fri · 10:00–18:00 daily
    Westergas · Lab Village

    Free · registration + wristband
    • DJs ( on this role's list )
    • Producers ( on this role's list )
  2. 2
    Gear Test Lab

    Wed–Fri · Within Discovery hours
    Het Ketelhuis · Westergas

    Free · Discovery wristband
    • Producers ( on this role's list )

Friday 23 October

Pro · Lab · ADE Green

  1. 24
    Artists on AI, A No-BS Roundtable

    Fri 23 · 13:45–14:45
    Felix Meritis · Shaffyzaal

    Pro Pass
    • Producers ( on this role's list )
    • Labels ( on this role's list )
    • Media ( on this role's list )
    • Managers ( on this role's list )
  2. 26
    Meet the Publishers

    Fri 23 · 14:30–16:00
    Rosewood · Courtyard/Atrium

    Pro Pass
    • Producers ( on this role's list )
    • Labels ( on this role's list )
    • Managers ( on this role's list )

Where things are

The venues in this guide across the six areas everyone moves between.

Schematic map of ADE 2026 venues in Amsterdam Noord / NDSM Westerpark · Lab Village Canal ring Hamerkwartier Oost · Oosterpark Vondelpark the IJ Metro 52 → Centraal 8 min Centraal Zuidoost · 15 min by metro Ziggo Dome · AFAS Live · ArenA 1 · Felix Meritis 1 2 · Andaz Amsterdam 2 3 · Rosewood Amsterdam 3 4 · Pulitzer Amsterdam 4 5 · The Hoxton, Herengracht 5 6 · RIVVIA · The Empress 6 7 · Leidseplein 7 8 · Meet Berlage 8 9 · LuminAir 9 10 · Amsterdam Centraal 10 11 · Westergas · Lab Village 11 12 · Thuishaven 12 13 · MIDI Amsterdam 13 14 · NDSM / DGTL area 14 15 · A’DAM Tower · Shelter · The Loft 15 16 · Garage Noord 16 17 · Noord metro station 17 18 · Q-Factory 18 19 · Ziggo Dome 19 20 · AFAS Live 20 21 · Johan Cruijff ArenA 21

RE:UNION, Q-Factory Schematic · relative positions from real coordinates · ferries from Centraal to Noord are free
  1. 1
    Felix Meritis Keizersgracht 324 ADE Pro conference hub · Canal ring
  2. 2
    Andaz Amsterdam Prinsengracht 587 Pro venue; the busiest lobby · Canal ring
  3. 3
    Rosewood Amsterdam Prinsengracht 432–436 Pro venue; "Meet the…" sessions · Canal ring
  4. 4
    Pulitzer Amsterdam Prinsengracht 323 Pro venue (past editions) · Canal ring
  5. 5
    The Hoxton, Herengracht Herengracht 255 Lobby meetings · Canal ring
  6. 6
    RIVVIA · The Empress Keizersgracht 264 Session venue 2026 · Canal ring
  7. 7
    Leidseplein Leidseplein Paradiso, Melkweg, trams · Canal ring
  8. 8
    Meet Berlage Oudebrugsteeg 9 Session venue 2026 · Centraal
  9. 9
    LuminAir Oosterdoksstraat 4 Session venue 2026 · Centraal
  10. 10
    Amsterdam Centraal Stationsplein Trains, metro, free ferries to Noord · Centraal
  11. 11
    Westergas · Lab Village Pazzanistraat / Klönneplein (Gashouder, WestWeelde, Radio Radio, Pacific, Het Ketelhuis) ADE Lab, free daytime programme · West & Westerpark
  12. 12
    Thuishaven Contactweg 68 Outdoor club, large nights · West & Westerpark
  13. 13
    MIDI Amsterdam Overtoom 431 Session venue 2026 · West & Westerpark
  14. 14
    NDSM / DGTL area NDSM-plein, Noord Warehouses; free ferry from Centraal · Noord
  15. 15
    A’DAM Tower · Shelter · The Loft Overhoeksplein 1 Across the IJ, 3-minute ferry · Noord
  16. 16
    Garage Noord Gedempt Hamerkanaal 40 Club, Hamerkwartier · Noord
  17. 17
    Noord metro station Termini Metro 52 to Centraal · Noord
  18. 18
    Q-Factory Atlantisplein 1, Oost RE:UNION · Thu 22 Oct · Oost RE:UNION, Q-Factory
  19. 19
    Ziggo Dome De Passage 100, Zuidoost Arena-scale nights · Zuidoost
  20. 20
    AFAS Live Johan Cruijff Boulevard 590 Large concerts · Zuidoost
  21. 21
    Johan Cruijff ArenA Johan Cruijff Boulevard 1 Stadium shows · Zuidoost

Canal-ring venues are a ten-minute walk apart. Westergas is 15–25 minutes from the canals; Q-Factory 15–20 minutes by tram or metro; Noord by free ferry from Centraal; Zuidoost by metro. A Pro Pass includes GVB public transport for five days.

Rules for every role

The advice every chapter repeats, in one place.

  1. ADE books nobody.

    Lineups are fixed by June and ADE has no in-house booker. The week starts relationships; dates, deals and features follow in the months after.

  2. Book meetings before you fly.

    Use the ADE app database from late summer. Four to six meetings of 20–30 minutes a day, in one neighbourhood.

  3. Know which room you are met in.

    Agencies, labels, promoters, media and managers each sit on the other side of one "Meet the…" table. Decide what you can say yes to.

  4. One link, one ask.

    A current profile or press-kit link, not last year's PDF. One request, two time windows.

  5. The badge is not a ticket.

    Pro Pass entry to festival events is capped per venue. Buy single tickets for the two or three nights that matter; arrive early for the rest.

  6. Pitch in daylight.

    Not in queues, bathrooms or after midnight; no demos on dancefloors; never ask a new contact for guest list.

  7. Respect the floor.

    Several clubs run no-phone dancefloors. Filming needs the venue's written OK; a press pass is not a photo pass.

  8. Pace the week.

    Two or three nights, not five. Eat before the mixers, sleep before the meetings, and split up from the crew from home.

The follow-up, for every role

  1. Same night One line per person: who, what they need, what you promised, by when.
  2. Within 48 h The link or file you promised, with one sentence recalling the conversation.
  3. 1–4 weeks The real ask: a date, a release, a feature, an offer. Holds become offers within a week.
  4. January The check-in, when spring and summer calendars fill. Then plan ADE 2027.

Budgets across roles

Indicative five-night totals from elsewhere in Europe, with the Pro Pass at the late rate.

  • No pass, Lab path or press pass
  • One person with a Pro Pass
  • Team of two
Indicative five-night budget ranges for each role, in euros €0 €1,000 €2,000 €3,000 €4,000 €5,000 €6,000 €7,000 Lean (no pass): €650–1,300 DJs Lean (no pass) €650–1,300 Working DJ (Pro Pass): €2,150–3,300 Working DJ (Pro Pass) €2,150–3,300 Lab path (no Pro Pass): €650–1,450 Producers Lab path (no Pro Pass) €650–1,450 Pro path (Pro Pass): €2,150–3,300 Pro path (Pro Pass) €2,150–3,300 One agent (Pro Pass): €2,250–3,600 Agencies One agent (Pro Pass) €2,250–3,600 Team of two + showcase: €4,400–6,800 Team of two + showcase €4,400–6,800 Label manager alone (Pro Pass): €2,150–3,300 Labels Label manager alone (Pro Pass) €2,150–3,300 Team of two (A&R + manager): €4,300–6,600 Team of two (A&R + manager) €4,300–6,600 Buying trip, one person (Pro Pass): €2,250–3,500 Promoters Buying trip, one person (Pro Pass) €2,250–3,500 Team of two, hosting (travel only): €4,500–7,000 Team of two, hosting (travel only) €4,500–7,000 Accredited journalist (press pass): €850–1,900 Media Accredited journalist (press pass) €850–1,900 Not accredited (Pro Pass): €2,150–3,300 Not accredited (Pro Pass) €2,150–3,300 Manager or publicist (Pro Pass): €2,150–3,300 Managers Manager or publicist (Pro Pass) €2,150–3,300 Filmmaker on the Lab path: €650–1,450 Filmmaker on the Lab path €650–1,450
Indicative five-night budget ranges for each role, in euros
Role Band Range
DJs Lean (no pass) €650–1,300
DJs Working DJ (Pro Pass) €2,150–3,300
Producers Lab path (no Pro Pass) €650–1,450
Producers Pro path (Pro Pass) €2,150–3,300
Agencies One agent (Pro Pass) €2,250–3,600
Agencies Team of two + showcase €4,400–6,800
Labels Label manager alone (Pro Pass) €2,150–3,300
Labels Team of two (A&R + manager) €4,300–6,600
Promoters Buying trip, one person (Pro Pass) €2,250–3,500
Promoters Team of two, hosting (travel only) €4,500–7,000
Media Accredited journalist (press pass) €850–1,900
Media Not accredited (Pro Pass) €2,150–3,300
Managers Manager or publicist (Pro Pass) €2,150–3,300
Managers Filmmaker on the Lab path €650–1,450
Budgets across roles · No pass or Lab path · One person, Pro Pass · Team of two
Line No pass or Lab path One person, Pro Pass Team of two
Pass €0 (free Lab Discovery and daytime programme) €795 + 3.77% fee (late rate, almost sold out) 2 × €795 + fees; ask ADE about a company discount
Flights / train €100–250 €150–350 €300–700
Bed, 5 nights €300–600 hostel, shared flat or Noord €800–1,500 canal ring or De Pijp €1,600–3,000, or a shared apartment
Food and coffee meetings €150–250 €250–400 €500–800
Transport €30–60 (GVB, ferries) GVB included with the pass included with the passes
Event tickets 1–2 nights, €50–150 2–3 nights, €120–220 €240–440

Not in these totals, and not published anywhere we could find: showcase, event and venue costs; what a venue pays to be official; Festival Fund grant sizes; set fees below headliner level; gear, insurance and filming permits. Planning bands, not quotes.

RE:UNION · ADE 2026

Thursday 22 October, Q-Factory. Free with a QR pass.

Our invitation · RE:UNION · ADE 2026

Conversations beyond the dancefloor

The Spanish-speaking scene and its international counterparts in one room during ADE: agencies, labels, promoters, media and the artists they work with. MavelPoint takes part as technology partner.

When
Thursday 22 October
Hours
Doors 14:30 · programme from 15:00 into the early evening
Where
Q-Factory, Atlantisplein 1 (Oost)
Access
Free with a QR pass
  • The MavelPoint Room: get your profile and press kit ready with the team, on site.
  • "From EPK to Opportunity" workshop: what agents, promoters and labels actually open first.
  • Local Circuit · ADE edition, live.
  • A panel with MavelPoint's CEO and industry guests.
Get your free QR pass(opens in a new tab) reunionbeyond.com
RE:UNION · ADE 2026
Role Why the afternoon matters
DJs & performing artists For the Spanish-speaking scene, this is the one afternoon when the agencies, promoters and labels from home are in one room. Bring three talking points, not a USB.
Producers For Spanish-speaking producers, this is the afternoon when the labels, agencies and media from home are in one room; bring one private link, not a USB.
Booking agencies One room with the Spanish-speaking scene's promoters, labels and agencies and their international counterparts: the fixed point where buyers who flew in can find your roster and your team.
Labels & A&R For labels with Spanish-speaking artists or partners, this is the one afternoon the agencies, promoters and media from home are in one room with their international counterparts. Bring the release calendar, not the catalogue.
Promoters & venues For promoters who book Spanish-speaking artists, or want to, this is the one afternoon the agencies and labels from Spain and Latin America are in one room with their international counterparts. Bring dates and budgets.
Media & journalists For media covering the Spanish-speaking scene, this is the one afternoon its agencies, labels, promoters and artists are in one room with their international counterparts: interviews, a panel and the Local Circuit live.
Managers, PR & filmmakers For managers and publicists of Spanish-speaking artists, this is the one afternoon the agencies, labels, promoters and media from home are in one room with their international counterparts. The MavelPoint Room gets the artist's profile and press kit ready on site.

Part II

Seven role chapters

One chapter per role, each in the same order: who it is for, the numbers, before ADE, your week, your sessions, in the room, mistakes, what veterans say, the budget and the follow-up.

Every chapter follows the same order. Pick yours, or read them all.

Showing the Producers chapter and its sessions.

All roles

Seven roles at a glance

Where each role pitches, where it sits on the other side of the table, and the day that asks the most of it.

  • DJs & performing artists

    You pitch at
    Meet the Event Organisers & Promoters (Wed 11:00) · Meet the Agents (Wed 13:15)
    You are the one being met at
    —
    Busiest day
    Thu 22
    Sessions
    14

  • Producers

    You pitch at
    Meet the Labels & A&Rs (Wed 15:30) · DSPs & Distributors (Thu 13:15) · Publishers (Fri 14:30)
    You are the one being met at
    —
    Busiest day
    Wed 21
    Sessions
    13

  • Booking agencies

    You pitch at
    Meet the Event Organisers & Promoters (Wed 11:00)
    You are the one being met at
    Meet the Agents (Wed 13:15)
    Busiest day
    Fri 23
    Sessions
    13

  • Labels & A&R

    You pitch at
    Meet the DSPs & Distributors (Thu 13:15) · Publishers (Fri 14:30)
    You are the one being met at
    Meet the Labels & A&Rs (Wed 15:30)
    Busiest day
    Thu 22
    Sessions
    14

  • Promoters & venues

    You pitch at
    Meet the Agents (Wed 13:15)
    You are the one being met at
    Meet the Event Organisers & Promoters (Wed 11:00)
    Busiest day
    Fri 23
    Sessions
    14

  • Media & journalists

    You pitch at
    —
    You are the one being met at
    Meet the Media (Thu 15:45)
    Busiest day
    Thu 22
    Sessions
    14

  • Managers, PR & filmmakers

    You pitch at
    Agents and Labels (Wed) · DSPs and Media, by application (Thu) · Publishers (Fri)
    You are the one being met at
    Meet the Managers (Fri 12:15)
    Busiest day
    Thu 22
    Sessions
    14

Chapter 2 of 7 · Role guide

Producers

Get useful feedback. Find the right ears.

Nobody gets signed in a ten-minute slot. What ADE gives producers that nothing else does is the formal route to A&R ears: the Lab, label demo drops, Demolition and the Meet the… rooms, all in one week. This guide gets you there with one or two finished tracks, one question and a follow-up they answer.

At RE:UNION For Spanish-speaking producers, this is the afternoon when the labels, agencies and media from home are in one room; bring one private link, not a USB.

Download this chapter PDF · 14 pages · 1.0 MB MB
Add my sessions to my calendar .ics · 13 sessions + RE:UNION
Synthesizer keyboard and knobs lit by sunlight through window blinds.
Synthesizer in a recording studio. Mykyta Kravčenko

Who it is for

Two producers go to ADE, and many readers are also DJs.

Feedback and contacts, not signings: two tracks heard by the right A&Rs, publishers and distributors, one specific note on what would make them releasable, and a name with permission to follow up. Any signing happens months later.

Who it is for
Profile What ADE is for, in this case
Bedroom producer Unreleased music on a hard drive. Here to find out whether it is any good and how a label actually hears it.
Active producer Releases on small or mid-size labels. Here for publishing, sync, distribution, the next label and, increasingly, collaborators.
DJ-producer Both at once. Use this guide for the music; the DJ guide covers bookings, agents and promoters.
Who it is for
Stage Realistic goal for the week First move
Exploring Leave knowing how a label hears a track and what to practise next. Lab Discovery (free): Gear Test Lab, one open session, one peer to follow up with.
First releases & gigs Honest feedback on two finished tracks from people who release your sound. Private links on your phone; one A&R conversation; ask what would make it releasable.
Building momentum Fill the gap: publishing, distribution, sync or the next label. Book meetings with the people who hold that door; bring a release plan.
Established Refresh the relationships that move your catalogue and the next record. A shortlist of decisions; meeting time reserved before panels and nights.

Numbers that shape your week

Submissions a week
≈ 30,000 What Beatport alone receives, per its SVP Helen Sartory at ADE 2023. Play the bar a DJ would want to hear first.
Meet the Labels & A&Rs
Wed 15:30 Rosewood Courtyard/Atrium · Pro Pass · twelve A&Rs incl. Sony, Universal, Believe, Monstercat, STMPD and fabric. No sign-up: arrive early.
Sync application
Closed 11 Oct BMIM Meet the Sync Pros is matched by application; twenty sync pros incl. Netflix. Diary 9 September for 2027.
Lab Discovery
Free Wed–Fri 10:00–18:00 at Westergas: register online, wristband at the desk. Gear Test Lab at Het Ketelhuis.

Before ADE

The cycle repeats every year within a week or two. Reading this the week before? Start at "One week out" and diary the summer items for 2027.

Summer · three months out

  • link
  • link

September · database opens

  • link
  • link

One week out

  • link
  • link

Your ticks stay in this browser.

Bring

  • Two finished tracks, offline
  • Private links with download
  • One-sheet: three releases, one paragraph
  • QR card to one link
  • Clean USB, nothing else on it
  • The one question

Your week

Thirteen sessions checked on the official programme on 14 October. Times and rooms still move: check the listing the morning you go.

Wed 21

  1. 10:00–18:00 daily ADE Lab Discovery Westergas · Lab Village Free · registration + wristband
  2. 12:30–13:15 Bandcamp | Essential Insider Knowledge Felix Meritis · Shaffyzaal Pro Pass
  3. 12:45–13:30 Music & Machines: artists across generations Rosewood · Ballroom Pro Pass
  4. 15:30–17:00 Meet The Labels & A&Rs Rosewood · Courtyard/Atrium Pro Pass
  5. 15:30–17:00 BMIM | Meet the Sync Pros Felix Meritis · Koepelzaal Pro Pass + separate application
  6. Within Discovery hours Gear Test Lab Het Ketelhuis · Westergas Free · Discovery wristband

Thu 22

  1. 10:00–18:00 daily ADE Lab Discovery Westergas · Lab Village Free · registration + wristband
  2. 12:15–13:00 Spotify | Essential Insider Knowledge Felix Meritis · Zuilenzaal Pro Pass
  3. 13:15–14:45 Meet The DSP’s & Distributors Rosewood · Courtyard/Atrium Pro Pass
  4. 14:00–19:00 Afro House Summit LuminAir · Oosterdoksstraat 4, level 11 Guest list · registration required
  5. 14:30 → early evening RE:UNION · ADE 2026 Q-Factory · Atlantisplein 1, Oost Free · QR pass
  6. 15:00–17:00 Meet Arturia at MIDI Amsterdam MIDI Amsterdam · Overtoom 431 Check event page
  7. Within Discovery hours Gear Test Lab Het Ketelhuis · Westergas Free · Discovery wristband

Fri 23

  1. 10:00–18:00 daily ADE Lab Discovery Westergas · Lab Village Free · registration + wristband
  2. 13:45–14:45 Artists on AI, A No-BS Roundtable Felix Meritis · Shaffyzaal Pro Pass
  3. 14:30–16:00 Meet the Publishers Rosewood · Courtyard/Atrium Pro Pass
  4. Within Discovery hours Gear Test Lab Het Ketelhuis · Westergas Free · Discovery wristband

Sat 24

  1. 16:15–17:45 Demolition XXIX Felix Meritis · Zuilenzaal Pro Pass

Sun 25

Morning
Brunch, notes, the 48-hour messages
Afternoon
Rest, or a daytime listening session
Evening and night
Home

Mornings for the meetings you booked. The Lab's public demo pitch desk is not yet listed for 2026: ask at the Westergas desk on Wednesday at 10:00.

  • Wed 21

    Morning
    Badge at Felix Meritis, or Westergas at 10:00 for the Lab path
    Afternoon
    Music & Machines 12:45; Meet the Labels & A&Rs 15:30, Rosewood
    Evening and night
    Your own label's showcase, or a label night of someone you met

  • Thu 22

    Morning
    Spotify 12:15; Meet the DSPs & Distributors 13:15
    Afternoon
    RE:UNION, Q-Factory from 14:30; Arturia at MIDI 15:00 if gear matters
    Evening and night
    Label nights of the people you met today

  • Fri 23

    Morning
    Gear Test Lab early; Lab Discovery's last day
    Afternoon
    Artists on AI 13:45; Meet the Publishers 14:30
    Evening and night
    A small label night where you can talk

  • Sat 24

    Morning
    Coffee with the week's best contacts
    Afternoon
    Demolition 16:15, Zuilenzaal; Culture Hub at Felix Meritis
    Evening and night
    The night you bought a ticket for

  • Sun 25

    Morning
    Brunch, notes, the 48-hour messages
    Afternoon
    Rest, or a daytime listening session
    Evening and night
    Home

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

  • ADE Lab Discovery

    Day
    Wed–Fri
    Time
    10:00–18:00 daily
    Venue
    Westergas · Lab Village
    Why go
    Free: open sessions, product demos and the Gear Test Lab at Westergas. Register first, wristband at the desk.
    Access
    Free · registration + wristband

  • Bandcamp | Essential Insider Knowledge

    Day
    Wed 21
    Time
    12:30–13:15
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Aly Gillani and Deniz Everling on Scheduled Release and Bandcamp radio. Time moved from 13:45.
    Access
    Pro Pass

  • Music & Machines: artists across generations

    Day
    Wed 21
    Time
    12:45–13:30
    Venue
    Rosewood · Ballroom
    Why go
    Jean-Michel Jarre, Armin van Buuren, JakoJako and Lady Starlight on tools and the music they shape.
    Access
    Pro Pass

  • Meet The Labels & A&Rs

    Day
    Wed 21
    Time
    15:30–17:00
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    Twelve A&Rs incl. Sony, Universal, Believe, Monstercat, STMPD and fabric. Match your sound to the label first.
    Access
    Pro Pass

  • BMIM | Meet the Sync Pros

    Day
    Wed 21
    Time
    15:30–17:00
    Venue
    Felix Meritis · Koepelzaal
    Why go
    Application closed 11 October. If you applied, BMIM confirms your matches; otherwise diary 9 September for 2027.
    Access
    Pro Pass + separate application

  • Gear Test Lab

    Day
    Wed–Fri
    Time
    Within Discovery hours
    Venue
    Het Ketelhuis · Westergas
    Why go
    Arturia, AlphaTheta, KORG, Roland, Yamaha and some 25 brands in all at Het Ketelhuis. Go early.
    Access
    Free · Discovery wristband

  • Spotify | Essential Insider Knowledge

    Day
    Thu 22
    Time
    12:15–13:00
    Venue
    Felix Meritis · Zuilenzaal
    Why go
    Spotify's dance and regional editors on how local scenes reach global listeners. Bring one question.
    Access
    Pro Pass

  • Meet The DSP’s & Distributors

    Day
    Thu 22
    Time
    13:15–14:45
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    Twenty pros from Beatport, Believe, Deezer, The Orchard, AWAL, SoundCloud, Bandcamp and LabelWorx. Ask who holds the priority list.
    Access
    Pro Pass

  • Afro House Summit

    Day
    Thu 22
    Time
    14:00–19:00
    Venue
    LuminAir · Oosterdoksstraat 4, level 11
    Why go
    If you make afro house: A&R sessions and an industry mixer at LuminAir. Guest list registration first.
    Access
    Guest list · registration required

  • Meet Arturia at MIDI Amsterdam

    Day
    Thu 22
    Time
    15:00–17:00
    Venue
    MIDI Amsterdam · Overtoom 431
    Why go
    Hands-on with an Arturia product specialist at MIDI Amsterdam; entry conditions not stated, check the page.
    Access
    Check event page

  • Artists on AI, A No-BS Roundtable

    Day
    Fri 23
    Time
    13:45–14:45
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Mathame, BT, Portrait XO, Miss Kittin and Terrence Dixon with Dave Clarke. Time moved from 11:00.
    Access
    Pro Pass

  • Meet the Publishers

    Day
    Fri 23
    Time
    14:30–16:00
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    Two publishers listed so far (Copyright Power, Believe/Sentric): know which works you control before you go.
    Access
    Pro Pass

  • Demolition XXIX

    Day
    Sat 24
    Time
    16:15–17:45
    Venue
    Felix Meritis · Zuilenzaal
    Why go
    Live feedback from Joseph Capriati, BT, Pooja B and Louisahhh, hosted by Dave Clarke. Submission details still to come.
    Access
    Pro Pass

In the room

One question per slot, written down beforehand. Listen more than you talk.

In the room
Moment Do this Say or ask
Meet the Labels & A&Rs, Rosewood, Wed 15:30 Short introductions, then one-to-one. Pick the A&R who releases your sound, not the biggest name. What is the strongest part of this track, and what should I change before releasing it?
A ten-minute demo slot or demo drop Play from the bar a DJ would hear first; listen more than you talk; leave with a name and permission. Who should I be sending this to?
Meet the DSPs & Distributors, Thu 13:15 Bring the release outline and one number. Ask how pitching actually works at their platform. Who sends you the priority list, and what gets a track onto it?
Meet the Publishers, Fri 14:30 Know which works you control and who co-wrote them. One question about admin, sync or splits. What would you need from me to pitch this catalogue?
Andaz lobby, late afternoon Ask what they are working on; the demo on your phone, offered once, never pushed. Can I send you the one track you asked about next week?
Backstage at 03:00 Do not AirDrop anything to anyone. Enjoy the night; send the message on Monday. Nothing. Dance.

Mistakes we keep seeing

Mistakes we keep seeing
Mistake we keep seeing Instead
Expecting a signing in a ten-minute slot. Ask what would make the track releasable; the signing, if any, comes months later.
AirDropping unreleased tracks to strangers, or handing over a full folder on USB. One or two finished tracks, one private link, a card.
Pitching the famous label instead of the one that releases your sound. Build the target list from the demo-drop hosts and the Meet the… line-ups.
Assuming Lab and Pro are next door to each other. Westergas is 15–25 minutes from the canal ring; plan Lab days and Pro days.
Skipping the rights and distribution sessions because they sound boring. They are the part of the week with the highest financial return.
Sending a different track the next morning. Send only what they agreed to receive; wait a week before anything else.
Coming without the question. Write it down: strongest part, what to improve, who else should hear it.

What veterans say

Verbatim, from public interviews and articles; the source is linked on each card. Darude's frame from his 2023 Lab demo session comes first: "In music production, there are no shortcuts."

  • “Don't make stuff for anybody else. Make it for yourself… try not to make something you think the marketplace wants.”

    Darude Producer · ADE Lab · 2023 source

  • “It's the distributors that send us their list of priorities every week… and we do listen to everything on that priority list.”

    Helen Sartory SVP Creator Services, Beatport · Billboard · 2023 source

  • “Sending more than one or two demos at once is often a sure-fire way to get your demos overlooked.”

    Toolroom Academy Demo submission rules · toolroomacademy.com source

  • “There are no rules in making music, which means there's endless learning from everyone else.”

    LUXE Producer, ADE Lab mentor · ADE news · 2024 source

  • “…seeing it resonate with others, especially in the contest, feels really rewarding.”

    stay vaag (Julia Kuipers) Producer, Demolition XXVII winner · ADE news · 2024 source

  • “Find real people, find your freedom, and don't sell yourself out.”

    Narciss Producer and DJ, ADE Lab speaker · ADE news · 2024 source

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October.

Budget · Producers
Line Lab path (no Pro Pass) · €650–1,450 Pro path (Pro Pass) · €2,150–3,300
Pass €0 Lab Discovery (free); €149 On Track if you were accepted €795 + 3.77% fee (late rate, almost sold out)
Flights / train €100–250 €150–350
Bed, 5 nights €300–600 hostel, shared flat or Westerpark €800–1,500 canal ring or De Pijp
Food and coffee meetings €150–250 €250–400
Transport €30–60 (GVB, ferries) GVB included with the pass
Event tickets 1–2 nights, €50–150 2–3 nights, €120–220

Lab Discovery is free; in 2025 Demolition required a Pro or Lab pass and your presence. Showcase and studio costs are not published. Early-bird and medium Pro Pass rates have closed for 2026.

After ADE

Signings rarely happen at ADE; the feedback does. Every "send me something in November" becomes a dated line.

  1. Same night One line per person: who, what they asked for, when it is due. A dated list, not a memory.
  2. Within 48 h The one track to the one person, quoting their feedback. Nothing else attached.
  3. 1–4 weeks Wait a week before a different track. Then the substantive ask: the release, the split, the pitch.
  4. January When A&Rs have caught up, follow up once with what changed. Apply for On Track and the sync meetings in summer.
ADE app or email · within 48 hours

Subject: Wednesday at the Rosewood: the track you asked for

Hi [name], Thanks for the ten minutes on Wednesday — your note on [the breakdown / the low end] was the useful one. Here is the one track you asked for, as agreed: [private link, download enabled]. If it fits [label / series], I would love to know what would make it releasable for you. No rush before November. [Your name] · [one profile link]

New in 2026 for you

  • Pro Pass at the late rate: €795 + 3.77% fee, almost sold out. No day or conference-only passes; the Pro Pass does not include ADE Lab. source
  • Lab Discovery is free, Wed–Fri 10:00–18:00 at Westergas: register online, wristband at the desk. Gear Test Lab at Het Ketelhuis with Arturia, AlphaTheta, KORG, Roland, Yamaha. source
  • BMIM Meet the Sync Pros (Wed 15:30, Felix Meritis Koepelzaal) is matched by application; the deadline passed on 11 October. Twenty sync pros, including Netflix's Tina Chen and Position Music. source
  • Demolition XXIX: Sat 24 16:15–17:45, Felix Meritis Zuilenzaal, hosted by Dave Clarke with Joseph Capriati, BT, Pooja B, Louisahhh and Aroha Harawira. Submission details: "more information will come soon". source
  • In 2025 Demolition entries went through VIRPP, with a USB wildcard from the floor; the winner got a 2026 Pro Pass. Daily demo pitches ran Wed–Fri, sign-up on the day. source
  • ADE Lab On Track's programme (12 October) is for accepted participants only: demo drops, a live A&R listening room with Phoebe Spencer, and a SoundCloud remix competition with San Holo. source
Back to the roles

Appendix

Sources

Every source used across the guide, merged and deduplicated.

Official ADE pages · 70

  1. 30 YEARS ADE Pro: what you can find in the different Business Hubs (29 September 2026) amsterdam-dance-event.nl
  2. 30 Years of ADE amsterdam-dance-event.nl
  3. A Deep Dive into MENA's Thriving Live Music Scene amsterdam-dance-event.nl
  4. ADE Arts & Culture 2026, part two (Aug 2026) amsterdam-dance-event.nl
  5. ADE completes programme for 30 YEARS ADE with 3,600+ artists (6 October 2026) amsterdam-dance-event.nl
  6. ADE editorial picks 2025: "invites" nights amsterdam-dance-event.nl
  7. ADE editorial: Intercell's independent rise amsterdam-dance-event.nl
  8. ADE editorial: No Art's vision is built on trust and risk amsterdam-dance-event.nl
  9. ADE editorial: ZeeZout's independent route amsterdam-dance-event.nl
  10. ADE editorial: Zwart Goud amsterdam-dance-event.nl
  11. ADE FAQ and contact amsterdam-dance-event.nl
  12. ADE Festival Fund amsterdam-dance-event.nl
  13. ADE Green programme complete (10 September 2026) amsterdam-dance-event.nl
  14. ADE Info & Ticket Desks amsterdam-dance-event.nl
  15. ADE Lab amsterdam-dance-event.nl
  16. ADE Lab finalizes On Track program (12 October 2026) amsterdam-dance-event.nl
  17. ADE Lab On Track amsterdam-dance-event.nl
  18. ADE Lab On Track drops its first program (9 September 2026) amsterdam-dance-event.nl
  19. ADE Meeting rooms 2026 amsterdam-dance-event.nl
  20. ADE Network & Connect amsterdam-dance-event.nl
  21. ADE news: 30 YEARS ADE and Jean-Michel Jarre as guest of honour amsterdam-dance-event.nl
  22. ADE news: Armada Music's ADE 2024 programme amsterdam-dance-event.nl
  23. ADE news: Darude, there are no shortcuts (16 October 2023) amsterdam-dance-event.nl
  24. ADE news: Drop your demos at ADE Lab (14 October 2025) amsterdam-dance-event.nl
  25. ADE news: LUXE, 'I want to break down barriers' (4 December 2024) amsterdam-dance-event.nl
  26. ADE news: Narciss, 'Don't sell yourself out' (26 November 2024) amsterdam-dance-event.nl
  27. ADE news: PIV Records' A'DAM Tower takeover (2024) amsterdam-dance-event.nl
  28. ADE news: Saoirse on building community (2023) amsterdam-dance-event.nl
  29. ADE news: stay vaag wins Demolition XXVII (2 December 2024) amsterdam-dance-event.nl
  30. ADE Press page amsterdam-dance-event.nl
  31. ADE Pro 2026 programme complete (1 October 2026) amsterdam-dance-event.nl
  32. ADE Pro announces major new wave with Tinie Tempah, Troy Carter, Believe, SoundCloud (26 August 2026) amsterdam-dance-event.nl
  33. ADE Pro expands its 'Meet the…' sessions (18 June 2026) amsterdam-dance-event.nl
  34. ADE Pro themes 2026 amsterdam-dance-event.nl
  35. ADE tickets: Attend ADE 2026 amsterdam-dance-event.nl
  36. ADE × VibeLab: Nighttime Culture Index amsterdam-dance-event.nl
  37. Afro House Summit 2026 amsterdam-dance-event.nl
  38. Artists on AI, A No-BS Roundtable amsterdam-dance-event.nl
  39. Bandcamp | Essential Insider Knowledge amsterdam-dance-event.nl
  40. Behind the Booking: What Artist, Managers and Promoters Really Want amsterdam-dance-event.nl
  41. Beyond the Numbers: 5 Trends Reshaping the Industry Today (TicketSwap) amsterdam-dance-event.nl
  42. BMIM | Meet the Sync Pros 2026 amsterdam-dance-event.nl
  43. Creating The Next Generation of Club Promoters (AFEM) amsterdam-dance-event.nl
  44. Culture and Ownership: a conversation with Cruel Santino amsterdam-dance-event.nl
  45. Demolition XXIX amsterdam-dance-event.nl
  46. Film premiere: 20 years of grime in the Netherlands amsterdam-dance-event.nl
  47. Het Ei by Touki Delphine amsterdam-dance-event.nl
  48. How to Become an Independent Powerhouse with Mau P amsterdam-dance-event.nl
  49. Jean-Michel Jarre at AFAS Live amsterdam-dance-event.nl
  50. Jägermeister talk on micro communities amsterdam-dance-event.nl
  51. Keriko amsterdam-dance-event.nl
  52. Masterclass | Your Unique Climate Impact amsterdam-dance-event.nl
  53. Meet the Agents 2026 amsterdam-dance-event.nl
  54. Meet the DSPs & Distributors 2026 amsterdam-dance-event.nl
  55. Meet the Event Organisers & Promoters 2026 amsterdam-dance-event.nl
  56. Meet the Labels & A&Rs 2026 amsterdam-dance-event.nl
  57. Meet The Makers | Arturia at MIDI Amsterdam amsterdam-dance-event.nl
  58. Meet the Managers 2026 amsterdam-dance-event.nl
  59. Meet the Media 2026 amsterdam-dance-event.nl
  60. Meet the Professionals from the Focus Regions amsterdam-dance-event.nl
  61. Meet the Publishers 2026 amsterdam-dance-event.nl
  62. Music & Machines: a conversation between artists from different generations amsterdam-dance-event.nl
  63. SoundCloud and ADE: empowering the next generation (21 September 2026) amsterdam-dance-event.nl
  64. SoundCloud | Essential Insider Knowledge amsterdam-dance-event.nl
  65. Spotify | Essential Insider Knowledge amsterdam-dance-event.nl
  66. The Brazil Boom amsterdam-dance-event.nl
  67. The Chorus Showcase, ADE Startup Class of '26 amsterdam-dance-event.nl
  68. The Shrinking Gatekeep: a conversation between artists amsterdam-dance-event.nl
  69. TicketSwap's Global Promoter Hub (17 September 2026) amsterdam-dance-event.nl
  70. Why Humans Still Need Dancefloors? amsterdam-dance-event.nl

Interviews, articles and guides · 41

  1. ADE 2026 press accreditation form docs.google.com
  2. AFEM: activities at ADE 2025 associationforelectronicmusic.org
  3. Beatportal: DTLA × Purple Tea Records showcase (2025) beatportal.com
  4. Billboard 2022: ADE organisers interview (Meindert Kennis on ADE Lab) billboard.com
  5. Billboard: seven takeaways from ADE 2025 (Yahoo syndication) yahoo.com
  6. Billboard: what we learned at ADE 2023 billboard.com
  7. Cuepoint: six takeaways from ADE (2014) medium.com
  8. CULTR: essential panels 2025 cultr.com
  9. CULTR: what a week at Amsterdam Dance Event looks like (November 2024) cultr.com
  10. Decoded: the ADE survival guide (Aug 2025) decodedmagazine.com
  11. Decoded: why Amsterdam Dance Event still matters, reflections after a decade (Damion Pell, October 2025) decodedmagazine.com
  12. DJ Mag: 20 years of Armada Music djmag.com
  13. DJ Mag: Electronic Music's UN Summit (2014) top100djs.djmag.com
  14. DJ Mag: meet the emerging DJs playing ADE 2025 djmag.com
  15. EDM.com: ADE 2023 parties, panels and pro tips edm.com
  16. Electrofans: JP Lantieri's ADE tips (2024) electrofans.com
  17. elrow ADE Week 2026, Kromhouthal elrow.com
  18. Gigwise: 9 things we learned at ADE 2018 gigwise.com
  19. If It Ain't Dutch: Amsterdam nightlife etiquette ifitaintdutchitaintmuch.com
  20. Keyi Magazine: ADE conference 2024 keyimagazine.com
  21. Melkweg: ADE film programme 2024 melkweg.nl
  22. Michiel Ton: festival photography tips michielton.com
  23. Mission Makers: Leticia van Riel and Jon Sax, recorded at ADE (2023) mission-makers.com
  24. Mission Makers: Simon Clarkson, Primary Talent (January 2025) mission-makers.com
  25. Mixmag: Amsterdam's A'DAM Tower encourages a no-phone dancefloor (Oct 2025) mixmag.net
  26. Mixmag: industry insider interview with Jan-Willem van de Ven (Sep 2026) mixmag.net
  27. MN2S: ADE interview with Sharron Elkabas (2014) mn2s.com
  28. MN2S: Amsterdam, the mecca of electronic music (Oct 2025) mn2s.com
  29. Motion One: filming permits in the Netherlands motionone.eu
  30. NIGHTMAG / Xceed: Audio Obscura interview (Jan 2026) xceed.me
  31. NL Times 2023: same-day ticket sales ban nltimes.nl
  32. NOS: Van vakbeurs tot dansfestijn (Anna Knaup, October 2025) nos.nl
  33. RA: ADE 2024 guide ra.co
  34. shesaid.so: member spotlight Nikki McNeill (2023) shesaid.so
  35. Toolroom Academy: the do's and don'ts of demo submissions toolroomacademy.com
  36. Toolroom Academy: the role of booking agents toolroomacademy.com
  37. TripProf: ADE 2026 budget guide tripprof.com
  38. UKF: ADE diary, day 1 (2015) ukf.com
  39. University of Amsterdam: ADE and the rise of dance (Rens Wilderom, Oct 2024) uva.nl
  40. Vice/Thump: 20 years on, how important is ADE? vice.com
  41. We Are Crossfader: a beginner's guide to ADE (2019) wearecrossfader.co.uk

Credits

Get the most from ADE 2026 is written and published by MavelPoint, career tools for electronic music artists.

Programme details checked against the official ADE listing on 14 October 2026. Times and rooms move: check the listing the morning you go.

Quotes are verbatim from public interviews and articles, listed with every other source below.

The map is schematic: positions are projected from real coordinates.

Photos from Unsplash: Annie Spratt, Barbara Burgess, Jonathan Marchal, Kyle Loftus, Markus Winkler, Mykyta Kravčenko, Nadia Sitova, Pieter van de Sande.

ADE and Amsterdam Dance Event are trademarks of their owner; this guide is independent of the ADE organisation.

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