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An Amsterdam canal at blue hour with yellow ADE flags, canal houses and a lit bridge.

ADE 2026 · 21–25 October · Amsterdam

Get the most from ADE 2026

For DJs, producers, booking agencies, labels, promoters, media, managers, PR and filmmakers: the rooms, the programme, the map and a plan for every role.

A MavelPoint guide · programme checked on 14 October 2026

How to use this guide

  1. Read Part I once: the dates, rooms, programme, map, rules and budgets every role shares.
  2. Then go to your chapter in Part II: goals, checklist, week, sessions, playbook and budget.
  3. Two hats, a DJ who produces, a label owner who manages? The whole programme shows every session and who it is for.
  4. Times and rooms move. Check the official listing the morning you go.

“Don't try to do everything, you can't! It's physically impossible. That's probably the most common mistake.”

Jan-Willem van de Ven, managing director of ADE, to Mixmag, September 2026

Part I

The week everyone shares

What the seven roles have in common: the dates and rooms, what changed this year, the whole programme with who each session is for, the map, the rules that hold for everyone, the budgets and RE:UNION. Read it once, then go to your chapter.

Parked bicycles beside an Amsterdam canal in daylight, with an arched brick bridge, leafy trees and canal houses.
Bicycles beside the Prinsengracht, Amsterdam. Pieter van de Sande

ADE 2026 at a glance

Checked on the official pages on 14 October 2026.

Dates
21–25 Oct Pro conference Wed–Sat; Sunday is festival only.
Edition
30th Guest of honour Jean-Michel Jarre; opening concert Wed 21 at AFAS Live.
Programme
3,600+ artists, 1,300+ events and 300+ venues; completed 6 October.
Pro Pass
€795 + fee Late rate plus 3.77%, almost sold out. No day passes; ADE Lab not included.
ADE Lab Discovery
Free Wed–Fri 10:00–18:00 at Westergas. Register online, wristband at the desk.
Badge pickup
Tue 20 From 14:00 at Felix Meritis. Personal: bring ID.

The shape of a day

  1. 09:00 Reset: review the list you keep outside the app.
  2. 10:00–14:00 Four to six meetings of 20–30 minutes, in one neighbourhood.
  3. 14:00–17:00 The "Meet the…" rooms, a hub or the Andaz lobby. One panel at most.
  4. 17:00–01:00 The mixer circuit. Eat first.
  5. 22:00–06:00 Two or three nights, chosen for who will be there. Buy those tickets.

The "Meet the…" rooms

Speed-meeting rooms with a Pro Pass. The highlighted chip is the role that sits on the other side of the table.

  • Meet the Event Organisers & Promoters

    When
    Wed 21 · 11:00–12:30
    Where
    Rosewood
    Who sits there
    Thirteen promoters, incl. Audio Obscura, Verknipt, ZeeZout, World Club Dome and AMFE (Spain)
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (on this role's list)
    • Promoters (the role met in this room)

  • Meet the Agents

    When
    Wed 21 · 13:15–14:45
    Where
    Rosewood
    Who sits there
    Eleven agents, incl. WME, ROAM Artists, The Bullitt Agency, AD Sound and Anna Agency
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (the role met in this room)
    • Promoters (on this role's list)
    • Managers (on this role's list)

  • Meet the Labels & A&Rs

    When
    Wed 21 · 15:30–17:00
    Where
    Rosewood
    Who sits there
    Twelve A&Rs, incl. Sony, Universal, Believe, Monstercat, STMPD and fabric
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Producers (on this role's list)
    • Labels (the role met in this room)
    • Managers (on this role's list)

  • Meet the Sync Pros (BMIM)

    When
    Wed 21 · 15:30–17:00
    Where
    Felix Meritis · Koepelzaal
    Who sits there
    Twenty sync professionals, incl. Netflix and Position Music
    Access
    Application closed 11 Oct
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)

  • Meet the DSPs & Distributors

    When
    Thu 22 · 13:15–14:45
    Where
    Rosewood
    Who sits there
    Twenty people, incl. Beatport, Believe, SoundCloud, Deezer, The Orchard, AWAL and Bandcamp
    Access
    Pro Pass
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)
    • Managers (on this role's list)

  • Meet the Media

    When
    Thu 22 · 15:45–17:15
    Where
    Rosewood
    Who sits there
    25 outlets, incl. DJ Mag, Mixmag, Crack, IQ, Pollstar, VICE, 3FM and SLAM!
    Access
    By application, apply by 16 Oct 23:59
    In this guide
    • Media (the role met in this room)
    • Managers (on this role's list)

  • Meet the Managers

    When
    Fri 23 · 12:15–13:45
    Where
    Rosewood
    Who sits there
    Sixteen managers
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (on this role's list)
    • Managers (the role met in this room)

  • Meet the Publishers

    When
    Fri 23 · 14:30–16:00
    Where
    Rosewood
    Who sits there
    Two publishers listed on 14 October: Copyright Power International and Believe–Sentric
    Access
    Pro Pass
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)
    • Managers (on this role's list)

  • Meet the Professionals from the focus regions

    When
    Sat 24 · 14:30–16:00
    Where
    Felix Meritis · Shaffyzaal
    Who sits there
    Brazil, Africa and the Middle East; more names to be announced
    Access
    Pro Pass
    In this guide
    • Agencies (on this role's list)
    • Labels (on this role's list)
    • Promoters (on this role's list)
    • Media (on this role's list)

Rosewood rooms are the Courtyard/Atrium of the Matchmaking Hub. Format: short introductions, then one-to-one; bring a QR card. A highlighted chip marks the role that sits on the other side of the table. A tenth room, Meet the AI Players, was announced in June: check the official listing for its time.

New in 2026

What changed this year, with the official source for each line.

Access and tickets

  • Pro Pass at the late rate: €795 + 3.77% fee, almost sold out. No day or conference-only passes; the pass covers Pro, Green, Culture Hub and the Business Hubs, not ADE Lab. Company discounts on request. source
  • Door policy: Pro Pass entry to festival events is capped per venue, then "full for now". Single tickets guarantee entry. source
  • ADE Lab Discovery is free, Wed–Fri 10:00–18:00 at Westergas: register online, collect the wristband at the desk. Gear Test Lab at Het Ketelhuis. source
  • Press accreditation closed on 7 September and is strictly for journalists; PR agents, bookers and promoters are refused and work on a Pro Pass. source

Meeting formats

  • "Meet the…" grows to ten speed-meeting rooms at the Rosewood Matchmaking Hub: short introductions, then one-to-one. source
  • Meet the Media is by application this year: Pro Pass holders apply by 16 October, 23:59 and are pre-matched with 25 outlets. source
  • The Andaz is the Business Hub again, with private meeting spaces and company hubs; ADE also lists hotel meeting rooms (nhow RAI, NYX, Anantara Krasnapolsky, The Hoxton, Hotel V, Zoku, Conscious). source
  • TicketSwap's Global Promoter Hub at RIVVIA (Keizersgracht 264): panels Wed–Thu, including the new "Behind the Booking" with MDLBEAST, Encode Talent and NOON Agency. source

Programme

  • Programme completed on 6 October: late additions include Spotify Insider Knowledge, 30 Years of ADE and Why Humans Still Need Dancefloors? source
  • The 30th edition: Jean-Michel Jarre as guest of honour, with the Oxygène concert at AFAS Live on Wed 21 (separate tickets) and a keynote at ADE Pro. source
  • ADE Green takes over Felix Meritis on Friday 23, Pro Pass only: dancefloors, low-impact touring, funding under fire, sustainability experts. source
  • ADE and VibeLab launch the Nighttime Culture Index: a public dashboard on the cultural vitality of nightlife in six cities. source

Lab, demos, hosting and film

  • Demolition XXIX: Sat 24, 16:15–17:45, Felix Meritis Zuilenzaal, with Dave Clarke, Joseph Capriati, BT, Pooja B, Louisahhh and Aroha Harawira. Submission details on the listing. source
  • BMIM Meet the Sync Pros is matched by application; the deadline passed on 11 October. source
  • Hosting: official events must be at a registered venue and the 2026 window has closed. The Festival Fund (registered locations, by e-mail) is "emphatically not a government subsidy". source
  • Film: Ongepolijst, the documentary on twenty years of Dutch grime, premieres on Fri 23 at 19:45 at Het Ketelhuis. source

The whole programme

36 sessions + RE:UNION. Every session from the seven role chapters on one time axis, then the same list with the roles each one serves.

Filter the programme

  • "Meet the…" rooms
  • Sessions and talks
  • Day-long programmes and events
  • RE:UNION, doors 14:30
The ADE 2026 programme by day and time, 10:00 to 22:00, with the sessions from all seven role guides 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 Wed 21 Pro · Lab · opening 4 · Meet The Event Organisers & Promoters · 11:00–12:30 4 7 · Meet The Agents · 13:15–14:45 7 8 · Behind the Booking: what artists, managers and promoters really want · 14:15–15:00 8 Thu 22 Pro · Lab · RE:UNION R · RE:UNION · ADE 2026 · 14:30 → early evening R RE:UNION · Q-Factory 11 · Beyond the Numbers: 5 trends reshaping the industry today · 11:15–12:00 11 18 · The Shrinking Gatekeep: a conversation between artists · 15:30–16:15 18 20 · 30 Years of ADE · 16:45–17:45 20 Fri 23 Pro · Lab · ADE Green 22 · Why Humans Still Need Dancefloors? · 12:30–13:15 22 23 · Creating the Next Generation of Club Promoters (AFEM) · 13:30–14:15 23 25 · Micro Communities: Connected Locally, Impacting Globally · 14:15–15:00 25 Sat 24 Pro · Culture Hub 31 · A Deep Dive into MENA's Thriving Live Music Scene · 13:15–14:00 31 33 · The Brazil Boom · 13:30–14:15 33 34 · Meet the focus-region professionals · 14:30–16:00 34 Sun 25 Festival only 36 · Keriko · 07:00 Sunday–07:00 Monday 36 Keriko · Sun 07:00 → Mon 07:00

Not on the time axis: 30 Funding resilient scenes (Time to confirm on the official listing) . The RE:UNION bar fades because the programme runs from 15:00 into the early evening.

3 of 36 sessions

Thursday 22 October

Pro · Lab · RE:UNION

  1. 11
    Beyond the Numbers: 5 trends reshaping the industry today

    Thu 22 · 11:15–12:00
    TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264

    Pro Pass
    • Agencies ( on this role's list )
    • Promoters ( on this role's list )
  2. R
    RE:UNION · ADE 2026

    Thu 22 · 14:30 → early evening
    Q-Factory · Atlantisplein 1, Oost

    Free · QR pass
    • DJs ( on this role's list )
    • Producers ( on this role's list )
    • Agencies ( on this role's list )
    • Labels ( on this role's list )
    • Promoters ( on this role's list )
    • Media ( on this role's list )
    • Managers ( on this role's list )
  3. 18
    The Shrinking Gatekeep: a conversation between artists

    Thu 22 · 15:30–16:15
    Felix Meritis · Shaffyzaal

    Pro Pass
    • DJs ( on this role's list )
    • Agencies ( on this role's list )
    • Promoters ( on this role's list )
    • Media ( on this role's list )
    • Managers ( on this role's list )
  4. 20
    30 Years of ADE

    Thu 22 · 16:45–17:45
    Felix Meritis · Shaffyzaal

    Pro Pass
    • DJs ( on this role's list )
    • Agencies ( on this role's list )
    • Labels ( on this role's list )
    • Promoters ( on this role's list )
    • Media ( on this role's list )
    • Managers ( on this role's list )

Where things are

The venues in this guide across the six areas everyone moves between.

Schematic map of ADE 2026 venues in Amsterdam Noord / NDSM Westerpark · Lab Village Canal ring Hamerkwartier Oost · Oosterpark Vondelpark the IJ Metro 52 → Centraal 8 min Centraal Zuidoost · 15 min by metro Ziggo Dome · AFAS Live · ArenA 1 · Felix Meritis 1 2 · Andaz Amsterdam 2 3 · Rosewood Amsterdam 3 4 · Pulitzer Amsterdam 4 5 · The Hoxton, Herengracht 5 6 · RIVVIA · The Empress 6 7 · Leidseplein 7 8 · Meet Berlage 8 9 · LuminAir 9 10 · Amsterdam Centraal 10 11 · Westergas · Lab Village 11 12 · Thuishaven 12 13 · MIDI Amsterdam 13 14 · NDSM / DGTL area 14 15 · A’DAM Tower · Shelter · The Loft 15 16 · Garage Noord 16 17 · Noord metro station 17 18 · Q-Factory 18 19 · Ziggo Dome 19 20 · AFAS Live 20 21 · Johan Cruijff ArenA 21

RE:UNION, Q-Factory Schematic · relative positions from real coordinates · ferries from Centraal to Noord are free
  1. 1
    Felix Meritis Keizersgracht 324 ADE Pro conference hub · Canal ring
  2. 2
    Andaz Amsterdam Prinsengracht 587 Pro venue; the busiest lobby · Canal ring
  3. 3
    Rosewood Amsterdam Prinsengracht 432–436 Pro venue; "Meet the…" sessions · Canal ring
  4. 4
    Pulitzer Amsterdam Prinsengracht 323 Pro venue (past editions) · Canal ring
  5. 5
    The Hoxton, Herengracht Herengracht 255 Lobby meetings · Canal ring
  6. 6
    RIVVIA · The Empress Keizersgracht 264 Session venue 2026 · Canal ring
  7. 7
    Leidseplein Leidseplein Paradiso, Melkweg, trams · Canal ring
  8. 8
    Meet Berlage Oudebrugsteeg 9 Session venue 2026 · Centraal
  9. 9
    LuminAir Oosterdoksstraat 4 Session venue 2026 · Centraal
  10. 10
    Amsterdam Centraal Stationsplein Trains, metro, free ferries to Noord · Centraal
  11. 11
    Westergas · Lab Village Pazzanistraat / Klönneplein (Gashouder, WestWeelde, Radio Radio, Pacific, Het Ketelhuis) ADE Lab, free daytime programme · West & Westerpark
  12. 12
    Thuishaven Contactweg 68 Outdoor club, large nights · West & Westerpark
  13. 13
    MIDI Amsterdam Overtoom 431 Session venue 2026 · West & Westerpark
  14. 14
    NDSM / DGTL area NDSM-plein, Noord Warehouses; free ferry from Centraal · Noord
  15. 15
    A’DAM Tower · Shelter · The Loft Overhoeksplein 1 Across the IJ, 3-minute ferry · Noord
  16. 16
    Garage Noord Gedempt Hamerkanaal 40 Club, Hamerkwartier · Noord
  17. 17
    Noord metro station Termini Metro 52 to Centraal · Noord
  18. 18
    Q-Factory Atlantisplein 1, Oost RE:UNION · Thu 22 Oct · Oost RE:UNION, Q-Factory
  19. 19
    Ziggo Dome De Passage 100, Zuidoost Arena-scale nights · Zuidoost
  20. 20
    AFAS Live Johan Cruijff Boulevard 590 Large concerts · Zuidoost
  21. 21
    Johan Cruijff ArenA Johan Cruijff Boulevard 1 Stadium shows · Zuidoost

Canal-ring venues are a ten-minute walk apart. Westergas is 15–25 minutes from the canals; Q-Factory 15–20 minutes by tram or metro; Noord by free ferry from Centraal; Zuidoost by metro. A Pro Pass includes GVB public transport for five days.

Rules for every role

The advice every chapter repeats, in one place.

  1. ADE books nobody.

    Lineups are fixed by June and ADE has no in-house booker. The week starts relationships; dates, deals and features follow in the months after.

  2. Book meetings before you fly.

    Use the ADE app database from late summer. Four to six meetings of 20–30 minutes a day, in one neighbourhood.

  3. Know which room you are met in.

    Agencies, labels, promoters, media and managers each sit on the other side of one "Meet the…" table. Decide what you can say yes to.

  4. One link, one ask.

    A current profile or press-kit link, not last year's PDF. One request, two time windows.

  5. The badge is not a ticket.

    Pro Pass entry to festival events is capped per venue. Buy single tickets for the two or three nights that matter; arrive early for the rest.

  6. Pitch in daylight.

    Not in queues, bathrooms or after midnight; no demos on dancefloors; never ask a new contact for guest list.

  7. Respect the floor.

    Several clubs run no-phone dancefloors. Filming needs the venue's written OK; a press pass is not a photo pass.

  8. Pace the week.

    Two or three nights, not five. Eat before the mixers, sleep before the meetings, and split up from the crew from home.

The follow-up, for every role

  1. Same night One line per person: who, what they need, what you promised, by when.
  2. Within 48 h The link or file you promised, with one sentence recalling the conversation.
  3. 1–4 weeks The real ask: a date, a release, a feature, an offer. Holds become offers within a week.
  4. January The check-in, when spring and summer calendars fill. Then plan ADE 2027.

Budgets across roles

Indicative five-night totals from elsewhere in Europe, with the Pro Pass at the late rate.

  • No pass, Lab path or press pass
  • One person with a Pro Pass
  • Team of two
Indicative five-night budget ranges for each role, in euros €0 €1,000 €2,000 €3,000 €4,000 €5,000 €6,000 €7,000 Lean (no pass): €650–1,300 DJs Lean (no pass) €650–1,300 Working DJ (Pro Pass): €2,150–3,300 Working DJ (Pro Pass) €2,150–3,300 Lab path (no Pro Pass): €650–1,450 Producers Lab path (no Pro Pass) €650–1,450 Pro path (Pro Pass): €2,150–3,300 Pro path (Pro Pass) €2,150–3,300 One agent (Pro Pass): €2,250–3,600 Agencies One agent (Pro Pass) €2,250–3,600 Team of two + showcase: €4,400–6,800 Team of two + showcase €4,400–6,800 Label manager alone (Pro Pass): €2,150–3,300 Labels Label manager alone (Pro Pass) €2,150–3,300 Team of two (A&R + manager): €4,300–6,600 Team of two (A&R + manager) €4,300–6,600 Buying trip, one person (Pro Pass): €2,250–3,500 Promoters Buying trip, one person (Pro Pass) €2,250–3,500 Team of two, hosting (travel only): €4,500–7,000 Team of two, hosting (travel only) €4,500–7,000 Accredited journalist (press pass): €850–1,900 Media Accredited journalist (press pass) €850–1,900 Not accredited (Pro Pass): €2,150–3,300 Not accredited (Pro Pass) €2,150–3,300 Manager or publicist (Pro Pass): €2,150–3,300 Managers Manager or publicist (Pro Pass) €2,150–3,300 Filmmaker on the Lab path: €650–1,450 Filmmaker on the Lab path €650–1,450
Indicative five-night budget ranges for each role, in euros
Role Band Range
DJs Lean (no pass) €650–1,300
DJs Working DJ (Pro Pass) €2,150–3,300
Producers Lab path (no Pro Pass) €650–1,450
Producers Pro path (Pro Pass) €2,150–3,300
Agencies One agent (Pro Pass) €2,250–3,600
Agencies Team of two + showcase €4,400–6,800
Labels Label manager alone (Pro Pass) €2,150–3,300
Labels Team of two (A&R + manager) €4,300–6,600
Promoters Buying trip, one person (Pro Pass) €2,250–3,500
Promoters Team of two, hosting (travel only) €4,500–7,000
Media Accredited journalist (press pass) €850–1,900
Media Not accredited (Pro Pass) €2,150–3,300
Managers Manager or publicist (Pro Pass) €2,150–3,300
Managers Filmmaker on the Lab path €650–1,450
Budgets across roles · No pass or Lab path · One person, Pro Pass · Team of two
Line No pass or Lab path One person, Pro Pass Team of two
Pass €0 (free Lab Discovery and daytime programme) €795 + 3.77% fee (late rate, almost sold out) 2 × €795 + fees; ask ADE about a company discount
Flights / train €100–250 €150–350 €300–700
Bed, 5 nights €300–600 hostel, shared flat or Noord €800–1,500 canal ring or De Pijp €1,600–3,000, or a shared apartment
Food and coffee meetings €150–250 €250–400 €500–800
Transport €30–60 (GVB, ferries) GVB included with the pass included with the passes
Event tickets 1–2 nights, €50–150 2–3 nights, €120–220 €240–440

Not in these totals, and not published anywhere we could find: showcase, event and venue costs; what a venue pays to be official; Festival Fund grant sizes; set fees below headliner level; gear, insurance and filming permits. Planning bands, not quotes.

RE:UNION · ADE 2026

Thursday 22 October, Q-Factory. Free with a QR pass.

Our invitation · RE:UNION · ADE 2026

Conversations beyond the dancefloor

The Spanish-speaking scene and its international counterparts in one room during ADE: agencies, labels, promoters, media and the artists they work with. MavelPoint takes part as technology partner.

When
Thursday 22 October
Hours
Doors 14:30 · programme from 15:00 into the early evening
Where
Q-Factory, Atlantisplein 1 (Oost)
Access
Free with a QR pass
  • The MavelPoint Room: get your profile and press kit ready with the team, on site.
  • "From EPK to Opportunity" workshop: what agents, promoters and labels actually open first.
  • Local Circuit · ADE edition, live.
  • A panel with MavelPoint's CEO and industry guests.
Get your free QR pass(opens in a new tab) reunionbeyond.com
RE:UNION · ADE 2026
Role Why the afternoon matters
DJs & performing artists For the Spanish-speaking scene, this is the one afternoon when the agencies, promoters and labels from home are in one room. Bring three talking points, not a USB.
Producers For Spanish-speaking producers, this is the afternoon when the labels, agencies and media from home are in one room; bring one private link, not a USB.
Booking agencies One room with the Spanish-speaking scene's promoters, labels and agencies and their international counterparts: the fixed point where buyers who flew in can find your roster and your team.
Labels & A&R For labels with Spanish-speaking artists or partners, this is the one afternoon the agencies, promoters and media from home are in one room with their international counterparts. Bring the release calendar, not the catalogue.
Promoters & venues For promoters who book Spanish-speaking artists, or want to, this is the one afternoon the agencies and labels from Spain and Latin America are in one room with their international counterparts. Bring dates and budgets.
Media & journalists For media covering the Spanish-speaking scene, this is the one afternoon its agencies, labels, promoters and artists are in one room with their international counterparts: interviews, a panel and the Local Circuit live.
Managers, PR & filmmakers For managers and publicists of Spanish-speaking artists, this is the one afternoon the agencies, labels, promoters and media from home are in one room with their international counterparts. The MavelPoint Room gets the artist's profile and press kit ready on site.

Part II

Seven role chapters

One chapter per role, each in the same order: who it is for, the numbers, before ADE, your week, your sessions, in the room, mistakes, what veterans say, the budget and the follow-up.

Every chapter follows the same order. Pick yours, or read them all.

Showing the Promoters & venues chapter and its sessions.

All roles

Seven roles at a glance

Where each role pitches, where it sits on the other side of the table, and the day that asks the most of it.

  • DJs & performing artists

    You pitch at
    Meet the Event Organisers & Promoters (Wed 11:00) · Meet the Agents (Wed 13:15)
    You are the one being met at
    —
    Busiest day
    Thu 22
    Sessions
    14

  • Producers

    You pitch at
    Meet the Labels & A&Rs (Wed 15:30) · DSPs & Distributors (Thu 13:15) · Publishers (Fri 14:30)
    You are the one being met at
    —
    Busiest day
    Wed 21
    Sessions
    13

  • Booking agencies

    You pitch at
    Meet the Event Organisers & Promoters (Wed 11:00)
    You are the one being met at
    Meet the Agents (Wed 13:15)
    Busiest day
    Fri 23
    Sessions
    13

  • Labels & A&R

    You pitch at
    Meet the DSPs & Distributors (Thu 13:15) · Publishers (Fri 14:30)
    You are the one being met at
    Meet the Labels & A&Rs (Wed 15:30)
    Busiest day
    Thu 22
    Sessions
    14

  • Promoters & venues

    You pitch at
    Meet the Agents (Wed 13:15)
    You are the one being met at
    Meet the Event Organisers & Promoters (Wed 11:00)
    Busiest day
    Fri 23
    Sessions
    14

  • Media & journalists

    You pitch at
    —
    You are the one being met at
    Meet the Media (Thu 15:45)
    Busiest day
    Thu 22
    Sessions
    14

  • Managers, PR & filmmakers

    You pitch at
    Agents and Labels (Wed) · DSPs and Media, by application (Thu) · Publishers (Fri)
    You are the one being met at
    Meet the Managers (Fri 12:15)
    Busiest day
    Thu 22
    Sessions
    14

Chapter 5 of 7 · Role guide

Promoters & venues

Meet the agents. Scout what comes next.

ADE does not book and has no in-house booker; it puts every agent and every rising act in one city for five days. This guide covers both modes: buying (meetings with asks, scouting support slots, the operational panels) and hosting (an official venue partner, a guest list of buyers, a door that works).

At RE:UNION For promoters who book Spanish-speaking artists, or want to, this is the one afternoon the agencies and labels from Spain and Latin America are in one room with their international counterparts. Bring dates and budgets.

Download this chapter PDF · 13 pages · 1.0 MB MB
Add my sessions to my calendar .ics · 14 sessions + RE:UNION
An empty concert venue with seating, lighting rig and a stage prepared for a performance.
Empty venue before doors. Jonathan Marchal

Who it is for

Three promoters go to ADE. Most visitors are the first; read the second before becoming it.

Buying: face time with the agents you book from and the ones you want, a scouting week that shows who is next, and holds that become offers within a week. Hosting: presence in front of the whole industry, once a year, at a price you chose on purpose.

Who it is for
Profile What ADE is for, in this case
Buying Club promoters and festival programmers. Here for agents, support slots and the ticketing, pricing and safety education the conference does well.
Hosting Event companies and collectives putting on a night. Here to be seen by the industry, which only works with an official venue and a guest list.
Local operator Amsterdam venues and promoters for whom ADE is the peak of the year: twelve events for Audio Obscura, sixteen shows in five days for Intercell.
Who it is for
Stage Realistic goal for the week First move
Exploring Understand how the machine books, prices and runs a door. Promoter Hub panels, ADE Green on Friday, one night watched from the door side.
First nights Leave with two agents who know your room and one support act you want. Meet the Event Organisers & Promoters; three agent meetings with dates and budgets.
Building momentum Pin winter and spring; open the summer conversation early. Offers, not catch-ups; scout the "invites" nights for next year's headliners.
Established An official night that is a place, and the relationships that keep it full. Venue partner by January, Festival Fund by e-mail, a guest list of buyers and media.

Numbers that shape your week

What was listed on the official programme on 14 October.

Meet the Event Organisers & Promoters
Wed 11:00 Rosewood. Thirteen promoters listed, from Audio Obscura and Verknipt to ZeeZout and World Club Dome. You are the one being met.
Venue registration
Closed To host an official 2026 event you partner with a registered ADE venue; registration reopens around January.
Pro Pass at your door
Full is full Official venues admit Pro Pass holders within an agreed capacity; Pro Pass hosts and a live access map manage it.
Festival Fund
By e-mail Registered locations only, one application per event; judged on urgency, innovation, diversity, local talent and impact beyond ADE.

Before ADE

Two tracks: buying and hosting. The hosting cycle starts in January; reading this the week before? Start at "One week out".

January · hosting

  • link

Spring · hosting

Summer · hosting

  • link

Summer · buying

September · database opens

  • link

One week out

Your ticks stay in this browser.

Bring

  • Dates, budgets and avails
  • The act you want, the one you'd accept
  • Venue one-sheet with QR
  • Audience context and calendar
  • One event challenge to solve
  • Tickets for the scouting nights

Your week

Fourteen sessions checked on the official programme on 14 October, including the two new Promoter Hub panels. Times and rooms still move: check the listing the morning you go.

Wed 21

  1. 11:00–12:30 Meet The Event Organisers & Promoters Rosewood · Courtyard/Atrium Pro Pass
  2. 13:15–14:45 Meet The Agents Rosewood · Courtyard/Atrium Pro Pass
  3. 14:15–15:00 Behind the Booking: what artists, managers and promoters really want TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264 Pro Pass

Thu 22

  1. 11:15–12:00 Beyond the Numbers: 5 trends reshaping the industry today TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264 Pro Pass
  2. 14:30 → early evening RE:UNION · ADE 2026 Q-Factory · Atlantisplein 1, Oost Free · QR pass
  3. 15:30–16:15 The Shrinking Gatekeep: a conversation between artists Felix Meritis · Shaffyzaal Pro Pass
  4. 16:45–17:45 30 Years of ADE Felix Meritis · Shaffyzaal Pro Pass

Fri 23

  1. 12:30–13:15 Why Humans Still Need Dancefloors? Felix Meritis · Shaffyzaal Pro Pass
  2. 13:30–14:15 Creating the Next Generation of Club Promoters (AFEM) Felix Meritis · Husly Lounge Pro Pass
  3. 14:15–15:00 Micro Communities: Connected Locally, Impacting Globally Felix Meritis · Teekenzaal 2 Pro Pass
  4. Time to confirm on the official listing Funding resilient scenes Felix Meritis · ADE Green Pro Pass · no Green day tickets

Sat 24

  1. 13:15–14:00 A Deep Dive into MENA's Thriving Live Music Scene Felix Meritis · Koepelzaal Pro Pass
  2. 13:30–14:15 The Brazil Boom Felix Meritis · Zuilenzaal Pro Pass
  3. 14:30–16:00 Meet the focus-region professionals Felix Meritis · Shaffyzaal Pro Pass

Sun 25

  1. 07:00 Sunday–07:00 Monday Keriko Meet Berlage · Oudebrugsteeg 9 Separate festival ticket · check availability

Buyers: meetings in the morning, showcases at night, mixers in between; take notes on every support act. Hosts: be at your door for the first two hours.

  • Wed 21

    Morning
    Badge; Meet the Event Organisers & Promoters 11:00
    Afternoon
    Meet the Agents 13:15; Behind the Booking 14:15 at the Promoter Hub
    Evening and night
    Showcases; note who plays support

  • Thu 22

    Morning
    Promoter Hub trends 11:15; two agent meetings
    Afternoon
    RE:UNION, Q-Factory from 14:30; Gatekeep 15:30; 30 Years 16:45
    Evening and night
    Afro House Summit mixer or a club chosen for its booker

  • Fri 23

    Morning
    Meetings; ADE Green opens at Felix Meritis
    Afternoon
    Dancefloors 12:30; Club Promoters 13:30; Micro Communities 14:15; Funding Under Fire
    Evening and night
    elrow ADE Week or Paradise × Loveland: watch how a brand transfer runs a door

  • Sat 24

    Morning
    Coffee with the week's best agents; the holds list
    Afternoon
    MENA live 13:15 or Brazil Boom 13:30; focus regions 14:30
    Evening and night
    Your own night, or the boat party you are scouting

  • Sun 25

    Morning
    Debrief: cost, attendance, industry attendance
    Afternoon
    Keriko at Meet Berlage if you want one more door to study
    Evening and night
    Holds-to-offers list written before the flight

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

  • Meet The Event Organisers & Promoters

    Day
    Wed 21
    Time
    11:00–12:30
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    You are the ones being met: artists, managers and agents pitching your room. Decide beforehand what you can honestly offer.
    Access
    Pro Pass

  • Meet The Agents

    Day
    Wed 21
    Time
    13:15–14:45
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    Eleven agents in one room, from WME and Bullitt to Anna Agency. Bring offers; they answer offers.
    Access
    Pro Pass

  • Behind the Booking: what artists, managers and promoters really want

    Day
    Wed 21
    Time
    14:15–15:00
    Venue
    TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264
    Why go
    MDLBEAST's head of talent buying, Encode Talent and NOON Agency on what bookers want beyond fees and avails.
    Access
    Pro Pass

  • Beyond the Numbers: 5 trends reshaping the industry today

    Day
    Thu 22
    Time
    11:15–12:00
    Venue
    TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264
    Why go
    TicketSwap's report from 125+ organisers, with Fourvenues (Spain) and Ancienne Belgique: the cost pressure your promoters will raise.
    Access
    Pro Pass

  • The Shrinking Gatekeep: a conversation between artists

    Day
    Thu 22
    Time
    15:30–16:15
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Novah, SPFDJ, LYZZA and HoneyLuv on who gets booked as agencies and festivals consolidate. Time moved from 15:00.
    Access
    Pro Pass

  • 30 Years of ADE

    Day
    Thu 22
    Time
    16:45–17:45
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Anna Knaup, Richard Zijlma and Maria Jimenez with Dave Clarke on what thirty editions taught the people who book.
    Access
    Pro Pass

  • Why Humans Still Need Dancefloors?

    Day
    Fri 23
    Time
    12:30–13:15
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Eris Drew, researcher Alice O'Grady and RAUM's Sven Bijma on what a dancefloor is for. ADE Green.
    Access
    Pro Pass

  • Creating the Next Generation of Club Promoters (AFEM)

    Day
    Fri 23
    Time
    13:30–14:15
    Venue
    Felix Meritis · Husly Lounge
    Why go
    AFEM's promoter guide: fair booking and artist relationships, with Encode Talent, AVA and the Gashouder's Raaf Verhoef.
    Access
    Pro Pass

  • Micro Communities: Connected Locally, Impacting Globally

    Day
    Fri 23
    Time
    14:15–15:00
    Venue
    Felix Meritis · Teekenzaal 2
    Why go
    Community builders, including Colombia's Alejandra Gómez, on local connection versus reach: the newcomer's question.
    Access
    Pro Pass

  • Funding resilient scenes

    Day
    Fri 23
    Time
    Time to confirm on the official listing
    Venue
    Felix Meritis · ADE Green
    Why go
    Funding Under Fire: how scenes in Kyiv, Ramallah and Beirut keep going. ADE Green, Friday; time on the official listing.
    Access
    Pro Pass · no Green day tickets

  • A Deep Dive into MENA's Thriving Live Music Scene

    Day
    Sat 24
    Time
    13:15–14:00
    Venue
    Felix Meritis · Koepelzaal
    Why go
    WME's Steve Hogan on festivals and touring across Morocco, Lebanon and the Gulf, and which promoters are active. Clashes with Brazil.
    Access
    Pro Pass

  • The Brazil Boom

    Day
    Sat 24
    Time
    13:30–14:15
    Venue
    Felix Meritis · Zuilenzaal
    Why go
    The business context behind Brazil's scene, with Spinnin's Natalia Raul; a market many promoters are now routing through.
    Access
    Pro Pass

  • Meet the focus-region professionals

    Day
    Sat 24
    Time
    14:30–16:00
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Professionals from Brazil, Africa and the Middle East; the territories ADE is pushing this year.
    Access
    Pro Pass

  • Keriko

    Day
    Sun 25
    Time
    07:00 Sunday–07:00 Monday
    Venue
    Meet Berlage · Oudebrugsteeg 9
    Why go
    A 24-hour Latin house event hosted by Spanish and Puerto Rican collectives at Meet Berlage: watch how a collective runs a door.
    Access
    Separate festival ticket · check availability

In the room

Agents respond to offers, not to "let's catch up". Lead with dates, budgets and avails.

In the room
Moment Do this Say or ask
Meet the Event Organisers & Promoters Say what your room is, what you book and when; collect links, promise nothing. Send me one link and your spring avails; I programme in November.
An agent meeting, Andaz Open with the offer: date window, budget range, the act you want and the one you would accept. Which of your artists fits a 600-cap Friday in March, and what would the fee position be?
A showcase, 01:00 Watch the support act and the room; write one line per act before you leave. Who booked the support, and are they touring in spring?
The Promoter Hub Compare your pricing and conversion with the TicketSwap data; ask the Fourvenues team how Spain sells. What did organisers your size change about pricing this year?
Your own door, first two hours Be there. Brief the team to recognise Pro badges without letting the room fill with them. Industry capacity is X; after that it is full for now, with a smile.

Mistakes we keep seeing

Mistakes we keep seeing
Mistake we keep seeing Instead
A first ADE night as an unofficial event with no partner venue. Partner with an official venue; be in the programme and the app, get Pro traffic.
A good party nobody who matters attended. A guest list of agents, labels and journalists, invited in September.
Meetings without asks. Dates, budgets, avails, the act you want and the one you would accept.
Booking safe because Amsterdam clubs do. A visiting promoter is noticed for the booking only they would make.
Underestimating the door. ID checks, Pro Pass capacity, same-day rules; brief the team and be there early.
Skipping ADE Green because it is "not my thing". Routing, costs and funding are decided there; go on Friday.
Holds that never become offers. Offers within a week, while the agent remembers the conversation.

What veterans say

Verbatim, from public interviews, ADE's own editorials and articles; the source is linked on each card.

  • “ADE is always a very, very important moment of the year. We work towards it throughout the whole year.”

    Jeroen Fontein Audio Obscura · NIGHTMAG / Xceed · 2026 source

  • “You can only run sixteen shows in five days if everyone feels seen. That's the only way it works.”

    Denzel Zurburg co-founder, Intercell · ADE editorial · 2025 source

  • “We never want to be headliner-dependent. Sometimes the bigger act plays earlier, and a local closes the night.”

    Stijn Ceelen co-founder, ZeeZout · ADE editorial · 2025 source

  • “We almost always try to book artists at least three times.”

    Christiaan Broedelet booker, ZeeZout · ADE editorial · 2025 source

  • “We don't book anything just to fill a slot.”

    No Art / SONA Worldwide promoters, twelve self-produced ADE shows · ADE editorial · 2025 source

  • “The conversations happening over coffee at Felix Meritis or during a chance encounter at a Business Hub directly translate into the tours, releases, and festivals that will define the next cycle.”

    Damion Pell editor, Decoded Magazine, after ten editions · Decoded · 2025 source

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes; a hosted night is a project budget on top.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October. Buyers scout more nights than most delegates.

Budget · Promoters & venues
Line Buying trip, one person (Pro Pass) · €2,250–3,500 Team of two, hosting (travel only) · €4,500–7,000
Pass €795 + 3.77% fee (late rate, almost sold out) 2 × €795 + fees; ask ADE about a company discount
Flights / train €150–350 €300–700
Bed, 5 nights €800–1,500 canal ring or De Pijp €1,600–3,000, or a shared apartment
Food and coffee meetings €250–400 €500–800
Transport GVB included with the pass included with the passes
Scouting tickets 3–5 nights, €200–400 €400–800
Hosted night — Project budget: venue, production, artists, hospitality, marketing, Pro Pass capacity; no published benchmarks

What a venue pays ADE to be official, Festival Fund grant sizes and showcase economics are not published. The independents quoted above describe smaller margins, no sponsors and years of relationship-building before the numbers worked.

After ADE

Holds into offers within a week, while agents remember the conversation.

  1. Same night One line per agent and per support act: who, what they offered, what you promised, the date window.
  2. Within 48 h The venue one-sheet and the date window you discussed; one sentence recalling the conversation.
  3. Within a week Holds become offers: date, fee position, production. Agents move on to the next promoter after that.
  4. By January Honest debrief of the night (cost, attendance, industry attendance, what it produced); register the venue for next year.
ADE app or email · within 48 hours

Subject: Wednesday at the Rosewood: [artist] for [month] at [venue]

Hi [name], Good to meet you on Wednesday — thanks for the steer on [artist]'s spring routing. The offer, as discussed: [date window], [venue, capacity], [fee position], [support / production notes]. Venue one-sheet: [link]. If that works, I can hold [two dates] until [date]. Happy to talk through [second artist] as a support for the same night. [Your name], [promoter / venue]

New in 2026 for you

  • New for 2026: Behind the Booking (Wed 21, 14:15, Promoter Hub) puts MDLBEAST's head of international talent buying, Encode Talent and NOON Agency in front of promoters on what artists, managers and agents actually want. source
  • TicketSwap's Global Promoter Hub returns at RIVVIA · The Empress (Keizersgracht 264), with panels on Wednesday and Thursday; its trends report draws on 125+ organisers and features Fourvenues from Spain. source
  • AFEM's Creating the Next Generation of Club Promoters (Fri 23, 13:30, Felix Meritis Husly Lounge) brings AVA, Encode and the Gashouder's programmer to the newcomer's problem. source
  • ADE and VibeLab launch the Nighttime Culture Index at ADE Pro: a public dashboard on the cultural vitality of nightlife in six cities (Amsterdam, Lagos, New York, São Paulo, Seoul, Sydney). Session time on the official programme. source
  • ADE Green takes over Felix Meritis on Friday 23 with a Pro Pass only (no day tickets): Why Humans Still Need Dancefloors, The Road to Low Impact Touring, Funding Under Fire, Meet the Experts of Sustainability & Social Change. source
  • The Festival Fund is for registered festival locations only, one application per event by e-mail, and is "emphatically not a government subsidy". Grant sizes are not published. source
Back to the roles

Appendix

Sources

Every source used across the guide, merged and deduplicated.

Official ADE pages · 70

  1. 30 YEARS ADE Pro: what you can find in the different Business Hubs (29 September 2026) amsterdam-dance-event.nl
  2. 30 Years of ADE amsterdam-dance-event.nl
  3. A Deep Dive into MENA's Thriving Live Music Scene amsterdam-dance-event.nl
  4. ADE Arts & Culture 2026, part two (Aug 2026) amsterdam-dance-event.nl
  5. ADE completes programme for 30 YEARS ADE with 3,600+ artists (6 October 2026) amsterdam-dance-event.nl
  6. ADE editorial picks 2025: "invites" nights amsterdam-dance-event.nl
  7. ADE editorial: Intercell's independent rise amsterdam-dance-event.nl
  8. ADE editorial: No Art's vision is built on trust and risk amsterdam-dance-event.nl
  9. ADE editorial: ZeeZout's independent route amsterdam-dance-event.nl
  10. ADE editorial: Zwart Goud amsterdam-dance-event.nl
  11. ADE FAQ and contact amsterdam-dance-event.nl
  12. ADE Festival Fund amsterdam-dance-event.nl
  13. ADE Green programme complete (10 September 2026) amsterdam-dance-event.nl
  14. ADE Info & Ticket Desks amsterdam-dance-event.nl
  15. ADE Lab amsterdam-dance-event.nl
  16. ADE Lab finalizes On Track program (12 October 2026) amsterdam-dance-event.nl
  17. ADE Lab On Track amsterdam-dance-event.nl
  18. ADE Lab On Track drops its first program (9 September 2026) amsterdam-dance-event.nl
  19. ADE Meeting rooms 2026 amsterdam-dance-event.nl
  20. ADE Network & Connect amsterdam-dance-event.nl
  21. ADE news: 30 YEARS ADE and Jean-Michel Jarre as guest of honour amsterdam-dance-event.nl
  22. ADE news: Armada Music's ADE 2024 programme amsterdam-dance-event.nl
  23. ADE news: Darude, there are no shortcuts (16 October 2023) amsterdam-dance-event.nl
  24. ADE news: Drop your demos at ADE Lab (14 October 2025) amsterdam-dance-event.nl
  25. ADE news: LUXE, 'I want to break down barriers' (4 December 2024) amsterdam-dance-event.nl
  26. ADE news: Narciss, 'Don't sell yourself out' (26 November 2024) amsterdam-dance-event.nl
  27. ADE news: PIV Records' A'DAM Tower takeover (2024) amsterdam-dance-event.nl
  28. ADE news: Saoirse on building community (2023) amsterdam-dance-event.nl
  29. ADE news: stay vaag wins Demolition XXVII (2 December 2024) amsterdam-dance-event.nl
  30. ADE Press page amsterdam-dance-event.nl
  31. ADE Pro 2026 programme complete (1 October 2026) amsterdam-dance-event.nl
  32. ADE Pro announces major new wave with Tinie Tempah, Troy Carter, Believe, SoundCloud (26 August 2026) amsterdam-dance-event.nl
  33. ADE Pro expands its 'Meet the…' sessions (18 June 2026) amsterdam-dance-event.nl
  34. ADE Pro themes 2026 amsterdam-dance-event.nl
  35. ADE tickets: Attend ADE 2026 amsterdam-dance-event.nl
  36. ADE × VibeLab: Nighttime Culture Index amsterdam-dance-event.nl
  37. Afro House Summit 2026 amsterdam-dance-event.nl
  38. Artists on AI, A No-BS Roundtable amsterdam-dance-event.nl
  39. Bandcamp | Essential Insider Knowledge amsterdam-dance-event.nl
  40. Behind the Booking: What Artist, Managers and Promoters Really Want amsterdam-dance-event.nl
  41. Beyond the Numbers: 5 Trends Reshaping the Industry Today (TicketSwap) amsterdam-dance-event.nl
  42. BMIM | Meet the Sync Pros 2026 amsterdam-dance-event.nl
  43. Creating The Next Generation of Club Promoters (AFEM) amsterdam-dance-event.nl
  44. Culture and Ownership: a conversation with Cruel Santino amsterdam-dance-event.nl
  45. Demolition XXIX amsterdam-dance-event.nl
  46. Film premiere: 20 years of grime in the Netherlands amsterdam-dance-event.nl
  47. Het Ei by Touki Delphine amsterdam-dance-event.nl
  48. How to Become an Independent Powerhouse with Mau P amsterdam-dance-event.nl
  49. Jean-Michel Jarre at AFAS Live amsterdam-dance-event.nl
  50. Jägermeister talk on micro communities amsterdam-dance-event.nl
  51. Keriko amsterdam-dance-event.nl
  52. Masterclass | Your Unique Climate Impact amsterdam-dance-event.nl
  53. Meet the Agents 2026 amsterdam-dance-event.nl
  54. Meet the DSPs & Distributors 2026 amsterdam-dance-event.nl
  55. Meet the Event Organisers & Promoters 2026 amsterdam-dance-event.nl
  56. Meet the Labels & A&Rs 2026 amsterdam-dance-event.nl
  57. Meet The Makers | Arturia at MIDI Amsterdam amsterdam-dance-event.nl
  58. Meet the Managers 2026 amsterdam-dance-event.nl
  59. Meet the Media 2026 amsterdam-dance-event.nl
  60. Meet the Professionals from the Focus Regions amsterdam-dance-event.nl
  61. Meet the Publishers 2026 amsterdam-dance-event.nl
  62. Music & Machines: a conversation between artists from different generations amsterdam-dance-event.nl
  63. SoundCloud and ADE: empowering the next generation (21 September 2026) amsterdam-dance-event.nl
  64. SoundCloud | Essential Insider Knowledge amsterdam-dance-event.nl
  65. Spotify | Essential Insider Knowledge amsterdam-dance-event.nl
  66. The Brazil Boom amsterdam-dance-event.nl
  67. The Chorus Showcase, ADE Startup Class of '26 amsterdam-dance-event.nl
  68. The Shrinking Gatekeep: a conversation between artists amsterdam-dance-event.nl
  69. TicketSwap's Global Promoter Hub (17 September 2026) amsterdam-dance-event.nl
  70. Why Humans Still Need Dancefloors? amsterdam-dance-event.nl

Interviews, articles and guides · 41

  1. ADE 2026 press accreditation form docs.google.com
  2. AFEM: activities at ADE 2025 associationforelectronicmusic.org
  3. Beatportal: DTLA × Purple Tea Records showcase (2025) beatportal.com
  4. Billboard 2022: ADE organisers interview (Meindert Kennis on ADE Lab) billboard.com
  5. Billboard: seven takeaways from ADE 2025 (Yahoo syndication) yahoo.com
  6. Billboard: what we learned at ADE 2023 billboard.com
  7. Cuepoint: six takeaways from ADE (2014) medium.com
  8. CULTR: essential panels 2025 cultr.com
  9. CULTR: what a week at Amsterdam Dance Event looks like (November 2024) cultr.com
  10. Decoded: the ADE survival guide (Aug 2025) decodedmagazine.com
  11. Decoded: why Amsterdam Dance Event still matters, reflections after a decade (Damion Pell, October 2025) decodedmagazine.com
  12. DJ Mag: 20 years of Armada Music djmag.com
  13. DJ Mag: Electronic Music's UN Summit (2014) top100djs.djmag.com
  14. DJ Mag: meet the emerging DJs playing ADE 2025 djmag.com
  15. EDM.com: ADE 2023 parties, panels and pro tips edm.com
  16. Electrofans: JP Lantieri's ADE tips (2024) electrofans.com
  17. elrow ADE Week 2026, Kromhouthal elrow.com
  18. Gigwise: 9 things we learned at ADE 2018 gigwise.com
  19. If It Ain't Dutch: Amsterdam nightlife etiquette ifitaintdutchitaintmuch.com
  20. Keyi Magazine: ADE conference 2024 keyimagazine.com
  21. Melkweg: ADE film programme 2024 melkweg.nl
  22. Michiel Ton: festival photography tips michielton.com
  23. Mission Makers: Leticia van Riel and Jon Sax, recorded at ADE (2023) mission-makers.com
  24. Mission Makers: Simon Clarkson, Primary Talent (January 2025) mission-makers.com
  25. Mixmag: Amsterdam's A'DAM Tower encourages a no-phone dancefloor (Oct 2025) mixmag.net
  26. Mixmag: industry insider interview with Jan-Willem van de Ven (Sep 2026) mixmag.net
  27. MN2S: ADE interview with Sharron Elkabas (2014) mn2s.com
  28. MN2S: Amsterdam, the mecca of electronic music (Oct 2025) mn2s.com
  29. Motion One: filming permits in the Netherlands motionone.eu
  30. NIGHTMAG / Xceed: Audio Obscura interview (Jan 2026) xceed.me
  31. NL Times 2023: same-day ticket sales ban nltimes.nl
  32. NOS: Van vakbeurs tot dansfestijn (Anna Knaup, October 2025) nos.nl
  33. RA: ADE 2024 guide ra.co
  34. shesaid.so: member spotlight Nikki McNeill (2023) shesaid.so
  35. Toolroom Academy: the do's and don'ts of demo submissions toolroomacademy.com
  36. Toolroom Academy: the role of booking agents toolroomacademy.com
  37. TripProf: ADE 2026 budget guide tripprof.com
  38. UKF: ADE diary, day 1 (2015) ukf.com
  39. University of Amsterdam: ADE and the rise of dance (Rens Wilderom, Oct 2024) uva.nl
  40. Vice/Thump: 20 years on, how important is ADE? vice.com
  41. We Are Crossfader: a beginner's guide to ADE (2019) wearecrossfader.co.uk

Credits

Get the most from ADE 2026 is written and published by MavelPoint, career tools for electronic music artists.

Programme details checked against the official ADE listing on 14 October 2026. Times and rooms move: check the listing the morning you go.

Quotes are verbatim from public interviews and articles, listed with every other source below.

The map is schematic: positions are projected from real coordinates.

Photos from Unsplash: Annie Spratt, Barbara Burgess, Jonathan Marchal, Kyle Loftus, Markus Winkler, Mykyta Kravčenko, Nadia Sitova, Pieter van de Sande.

ADE and Amsterdam Dance Event are trademarks of their owner; this guide is independent of the ADE organisation.

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