Skip to content
An Amsterdam canal at blue hour with yellow ADE flags, canal houses and a lit bridge.

ADE 2026 · 21–25 October · Amsterdam

Get the most from ADE 2026

For DJs, producers, booking agencies, labels, promoters, media, managers, PR and filmmakers: the rooms, the programme, the map and a plan for every role.

A MavelPoint guide · programme checked on 14 October 2026

How to use this guide

  1. Read Part I once: the dates, rooms, programme, map, rules and budgets every role shares.
  2. Then go to your chapter in Part II: goals, checklist, week, sessions, playbook and budget.
  3. Two hats, a DJ who produces, a label owner who manages? The whole programme shows every session and who it is for.
  4. Times and rooms move. Check the official listing the morning you go.

“Don't try to do everything, you can't! It's physically impossible. That's probably the most common mistake.”

Jan-Willem van de Ven, managing director of ADE, to Mixmag, September 2026

Part I

The week everyone shares

What the seven roles have in common: the dates and rooms, what changed this year, the whole programme with who each session is for, the map, the rules that hold for everyone, the budgets and RE:UNION. Read it once, then go to your chapter.

Parked bicycles beside an Amsterdam canal in daylight, with an arched brick bridge, leafy trees and canal houses.
Bicycles beside the Prinsengracht, Amsterdam. Pieter van de Sande

ADE 2026 at a glance

Checked on the official pages on 14 October 2026.

Dates
21–25 Oct Pro conference Wed–Sat; Sunday is festival only.
Edition
30th Guest of honour Jean-Michel Jarre; opening concert Wed 21 at AFAS Live.
Programme
3,600+ artists, 1,300+ events and 300+ venues; completed 6 October.
Pro Pass
€795 + fee Late rate plus 3.77%, almost sold out. No day passes; ADE Lab not included.
ADE Lab Discovery
Free Wed–Fri 10:00–18:00 at Westergas. Register online, wristband at the desk.
Badge pickup
Tue 20 From 14:00 at Felix Meritis. Personal: bring ID.

The shape of a day

  1. 09:00 Reset: review the list you keep outside the app.
  2. 10:00–14:00 Four to six meetings of 20–30 minutes, in one neighbourhood.
  3. 14:00–17:00 The "Meet the…" rooms, a hub or the Andaz lobby. One panel at most.
  4. 17:00–01:00 The mixer circuit. Eat first.
  5. 22:00–06:00 Two or three nights, chosen for who will be there. Buy those tickets.

The "Meet the…" rooms

Speed-meeting rooms with a Pro Pass. The highlighted chip is the role that sits on the other side of the table.

  • Meet the Event Organisers & Promoters

    When
    Wed 21 · 11:00–12:30
    Where
    Rosewood
    Who sits there
    Thirteen promoters, incl. Audio Obscura, Verknipt, ZeeZout, World Club Dome and AMFE (Spain)
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (on this role's list)
    • Promoters (the role met in this room)

  • Meet the Agents

    When
    Wed 21 · 13:15–14:45
    Where
    Rosewood
    Who sits there
    Eleven agents, incl. WME, ROAM Artists, The Bullitt Agency, AD Sound and Anna Agency
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (the role met in this room)
    • Promoters (on this role's list)
    • Managers (on this role's list)

  • Meet the Labels & A&Rs

    When
    Wed 21 · 15:30–17:00
    Where
    Rosewood
    Who sits there
    Twelve A&Rs, incl. Sony, Universal, Believe, Monstercat, STMPD and fabric
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Producers (on this role's list)
    • Labels (the role met in this room)
    • Managers (on this role's list)

  • Meet the Sync Pros (BMIM)

    When
    Wed 21 · 15:30–17:00
    Where
    Felix Meritis · Koepelzaal
    Who sits there
    Twenty sync professionals, incl. Netflix and Position Music
    Access
    Application closed 11 Oct
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)

  • Meet the DSPs & Distributors

    When
    Thu 22 · 13:15–14:45
    Where
    Rosewood
    Who sits there
    Twenty people, incl. Beatport, Believe, SoundCloud, Deezer, The Orchard, AWAL and Bandcamp
    Access
    Pro Pass
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)
    • Managers (on this role's list)

  • Meet the Media

    When
    Thu 22 · 15:45–17:15
    Where
    Rosewood
    Who sits there
    25 outlets, incl. DJ Mag, Mixmag, Crack, IQ, Pollstar, VICE, 3FM and SLAM!
    Access
    By application, apply by 16 Oct 23:59
    In this guide
    • Media (the role met in this room)
    • Managers (on this role's list)

  • Meet the Managers

    When
    Fri 23 · 12:15–13:45
    Where
    Rosewood
    Who sits there
    Sixteen managers
    Access
    Pro Pass
    In this guide
    • DJs (on this role's list)
    • Agencies (on this role's list)
    • Managers (the role met in this room)

  • Meet the Publishers

    When
    Fri 23 · 14:30–16:00
    Where
    Rosewood
    Who sits there
    Two publishers listed on 14 October: Copyright Power International and Believe–Sentric
    Access
    Pro Pass
    In this guide
    • Producers (on this role's list)
    • Labels (on this role's list)
    • Managers (on this role's list)

  • Meet the Professionals from the focus regions

    When
    Sat 24 · 14:30–16:00
    Where
    Felix Meritis · Shaffyzaal
    Who sits there
    Brazil, Africa and the Middle East; more names to be announced
    Access
    Pro Pass
    In this guide
    • Agencies (on this role's list)
    • Labels (on this role's list)
    • Promoters (on this role's list)
    • Media (on this role's list)

Rosewood rooms are the Courtyard/Atrium of the Matchmaking Hub. Format: short introductions, then one-to-one; bring a QR card. A highlighted chip marks the role that sits on the other side of the table. A tenth room, Meet the AI Players, was announced in June: check the official listing for its time.

New in 2026

What changed this year, with the official source for each line.

Access and tickets

  • Pro Pass at the late rate: €795 + 3.77% fee, almost sold out. No day or conference-only passes; the pass covers Pro, Green, Culture Hub and the Business Hubs, not ADE Lab. Company discounts on request. source
  • Door policy: Pro Pass entry to festival events is capped per venue, then "full for now". Single tickets guarantee entry. source
  • ADE Lab Discovery is free, Wed–Fri 10:00–18:00 at Westergas: register online, collect the wristband at the desk. Gear Test Lab at Het Ketelhuis. source
  • Press accreditation closed on 7 September and is strictly for journalists; PR agents, bookers and promoters are refused and work on a Pro Pass. source

Meeting formats

  • "Meet the…" grows to ten speed-meeting rooms at the Rosewood Matchmaking Hub: short introductions, then one-to-one. source
  • Meet the Media is by application this year: Pro Pass holders apply by 16 October, 23:59 and are pre-matched with 25 outlets. source
  • The Andaz is the Business Hub again, with private meeting spaces and company hubs; ADE also lists hotel meeting rooms (nhow RAI, NYX, Anantara Krasnapolsky, The Hoxton, Hotel V, Zoku, Conscious). source
  • TicketSwap's Global Promoter Hub at RIVVIA (Keizersgracht 264): panels Wed–Thu, including the new "Behind the Booking" with MDLBEAST, Encode Talent and NOON Agency. source

Programme

  • Programme completed on 6 October: late additions include Spotify Insider Knowledge, 30 Years of ADE and Why Humans Still Need Dancefloors? source
  • The 30th edition: Jean-Michel Jarre as guest of honour, with the Oxygène concert at AFAS Live on Wed 21 (separate tickets) and a keynote at ADE Pro. source
  • ADE Green takes over Felix Meritis on Friday 23, Pro Pass only: dancefloors, low-impact touring, funding under fire, sustainability experts. source
  • ADE and VibeLab launch the Nighttime Culture Index: a public dashboard on the cultural vitality of nightlife in six cities. source

Lab, demos, hosting and film

  • Demolition XXIX: Sat 24, 16:15–17:45, Felix Meritis Zuilenzaal, with Dave Clarke, Joseph Capriati, BT, Pooja B, Louisahhh and Aroha Harawira. Submission details on the listing. source
  • BMIM Meet the Sync Pros is matched by application; the deadline passed on 11 October. source
  • Hosting: official events must be at a registered venue and the 2026 window has closed. The Festival Fund (registered locations, by e-mail) is "emphatically not a government subsidy". source
  • Film: Ongepolijst, the documentary on twenty years of Dutch grime, premieres on Fri 23 at 19:45 at Het Ketelhuis. source

The whole programme

36 sessions + RE:UNION. Every session from the seven role chapters on one time axis, then the same list with the roles each one serves.

Filter the programme

  • "Meet the…" rooms
  • Sessions and talks
  • Day-long programmes and events
  • RE:UNION, doors 14:30
The ADE 2026 programme by day and time, 10:00 to 22:00, with the sessions from all seven role guides 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 Wed 21 Pro · Lab · opening 4 · Meet The Event Organisers & Promoters · 11:00–12:30 4 7 · Meet The Agents · 13:15–14:45 7 8 · Behind the Booking: what artists, managers and promoters really want · 14:15–15:00 8 Thu 22 Pro · Lab · RE:UNION R · RE:UNION · ADE 2026 · 14:30 → early evening R RE:UNION · Q-Factory 11 · Beyond the Numbers: 5 trends reshaping the industry today · 11:15–12:00 11 18 · The Shrinking Gatekeep: a conversation between artists · 15:30–16:15 18 20 · 30 Years of ADE · 16:45–17:45 20 Fri 23 Pro · Lab · ADE Green 21 · Meet The Managers · 12:15–13:45 21 23 · Creating the Next Generation of Club Promoters (AFEM) · 13:30–14:15 23 27 · Masterclass | Your Unique Climate Impact · 15:00–16:00 27 28 · Building an independent career with Mau P · 16:15–17:00 28 Sat 24 Pro · Culture Hub 31 · A Deep Dive into MENA's Thriving Live Music Scene · 13:15–14:00 31 33 · The Brazil Boom · 13:30–14:15 33 34 · Meet the focus-region professionals · 14:30–16:00 34 Sun 25 Festival only

The RE:UNION bar fades because the programme runs from 15:00 into the early evening.

3 of 36 sessions

Thursday 22 October

Pro · Lab · RE:UNION

  1. 11
    Beyond the Numbers: 5 trends reshaping the industry today

    Thu 22 · 11:15–12:00
    TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264

    Pro Pass
    • Agencies ( on this role's list )
    • Promoters ( on this role's list )
  2. R
    RE:UNION · ADE 2026

    Thu 22 · 14:30 → early evening
    Q-Factory · Atlantisplein 1, Oost

    Free · QR pass
    • DJs ( on this role's list )
    • Producers ( on this role's list )
    • Agencies ( on this role's list )
    • Labels ( on this role's list )
    • Promoters ( on this role's list )
    • Media ( on this role's list )
    • Managers ( on this role's list )
  3. 18
    The Shrinking Gatekeep: a conversation between artists

    Thu 22 · 15:30–16:15
    Felix Meritis · Shaffyzaal

    Pro Pass
    • DJs ( on this role's list )
    • Agencies ( on this role's list )
    • Promoters ( on this role's list )
    • Media ( on this role's list )
    • Managers ( on this role's list )
  4. 20
    30 Years of ADE

    Thu 22 · 16:45–17:45
    Felix Meritis · Shaffyzaal

    Pro Pass
    • DJs ( on this role's list )
    • Agencies ( on this role's list )
    • Labels ( on this role's list )
    • Promoters ( on this role's list )
    • Media ( on this role's list )
    • Managers ( on this role's list )

Where things are

The venues in this guide across the six areas everyone moves between.

Schematic map of ADE 2026 venues in Amsterdam Noord / NDSM Westerpark · Lab Village Canal ring Hamerkwartier Oost · Oosterpark Vondelpark the IJ Metro 52 → Centraal 8 min Centraal Zuidoost · 15 min by metro Ziggo Dome · AFAS Live · ArenA 1 · Felix Meritis 1 2 · Andaz Amsterdam 2 3 · Rosewood Amsterdam 3 4 · Pulitzer Amsterdam 4 5 · The Hoxton, Herengracht 5 6 · RIVVIA · The Empress 6 7 · Leidseplein 7 8 · Meet Berlage 8 9 · LuminAir 9 10 · Amsterdam Centraal 10 11 · Westergas · Lab Village 11 12 · Thuishaven 12 13 · MIDI Amsterdam 13 14 · NDSM / DGTL area 14 15 · A’DAM Tower · Shelter · The Loft 15 16 · Garage Noord 16 17 · Noord metro station 17 18 · Q-Factory 18 19 · Ziggo Dome 19 20 · AFAS Live 20 21 · Johan Cruijff ArenA 21

RE:UNION, Q-Factory Schematic · relative positions from real coordinates · ferries from Centraal to Noord are free
  1. 1
    Felix Meritis Keizersgracht 324 ADE Pro conference hub · Canal ring
  2. 2
    Andaz Amsterdam Prinsengracht 587 Pro venue; the busiest lobby · Canal ring
  3. 3
    Rosewood Amsterdam Prinsengracht 432–436 Pro venue; "Meet the…" sessions · Canal ring
  4. 4
    Pulitzer Amsterdam Prinsengracht 323 Pro venue (past editions) · Canal ring
  5. 5
    The Hoxton, Herengracht Herengracht 255 Lobby meetings · Canal ring
  6. 6
    RIVVIA · The Empress Keizersgracht 264 Session venue 2026 · Canal ring
  7. 7
    Leidseplein Leidseplein Paradiso, Melkweg, trams · Canal ring
  8. 8
    Meet Berlage Oudebrugsteeg 9 Session venue 2026 · Centraal
  9. 9
    LuminAir Oosterdoksstraat 4 Session venue 2026 · Centraal
  10. 10
    Amsterdam Centraal Stationsplein Trains, metro, free ferries to Noord · Centraal
  11. 11
    Westergas · Lab Village Pazzanistraat / Klönneplein (Gashouder, WestWeelde, Radio Radio, Pacific, Het Ketelhuis) ADE Lab, free daytime programme · West & Westerpark
  12. 12
    Thuishaven Contactweg 68 Outdoor club, large nights · West & Westerpark
  13. 13
    MIDI Amsterdam Overtoom 431 Session venue 2026 · West & Westerpark
  14. 14
    NDSM / DGTL area NDSM-plein, Noord Warehouses; free ferry from Centraal · Noord
  15. 15
    A’DAM Tower · Shelter · The Loft Overhoeksplein 1 Across the IJ, 3-minute ferry · Noord
  16. 16
    Garage Noord Gedempt Hamerkanaal 40 Club, Hamerkwartier · Noord
  17. 17
    Noord metro station Termini Metro 52 to Centraal · Noord
  18. 18
    Q-Factory Atlantisplein 1, Oost RE:UNION · Thu 22 Oct · Oost RE:UNION, Q-Factory
  19. 19
    Ziggo Dome De Passage 100, Zuidoost Arena-scale nights · Zuidoost
  20. 20
    AFAS Live Johan Cruijff Boulevard 590 Large concerts · Zuidoost
  21. 21
    Johan Cruijff ArenA Johan Cruijff Boulevard 1 Stadium shows · Zuidoost

Canal-ring venues are a ten-minute walk apart. Westergas is 15–25 minutes from the canals; Q-Factory 15–20 minutes by tram or metro; Noord by free ferry from Centraal; Zuidoost by metro. A Pro Pass includes GVB public transport for five days.

Rules for every role

The advice every chapter repeats, in one place.

  1. ADE books nobody.

    Lineups are fixed by June and ADE has no in-house booker. The week starts relationships; dates, deals and features follow in the months after.

  2. Book meetings before you fly.

    Use the ADE app database from late summer. Four to six meetings of 20–30 minutes a day, in one neighbourhood.

  3. Know which room you are met in.

    Agencies, labels, promoters, media and managers each sit on the other side of one "Meet the…" table. Decide what you can say yes to.

  4. One link, one ask.

    A current profile or press-kit link, not last year's PDF. One request, two time windows.

  5. The badge is not a ticket.

    Pro Pass entry to festival events is capped per venue. Buy single tickets for the two or three nights that matter; arrive early for the rest.

  6. Pitch in daylight.

    Not in queues, bathrooms or after midnight; no demos on dancefloors; never ask a new contact for guest list.

  7. Respect the floor.

    Several clubs run no-phone dancefloors. Filming needs the venue's written OK; a press pass is not a photo pass.

  8. Pace the week.

    Two or three nights, not five. Eat before the mixers, sleep before the meetings, and split up from the crew from home.

The follow-up, for every role

  1. Same night One line per person: who, what they need, what you promised, by when.
  2. Within 48 h The link or file you promised, with one sentence recalling the conversation.
  3. 1–4 weeks The real ask: a date, a release, a feature, an offer. Holds become offers within a week.
  4. January The check-in, when spring and summer calendars fill. Then plan ADE 2027.

Budgets across roles

Indicative five-night totals from elsewhere in Europe, with the Pro Pass at the late rate.

  • No pass, Lab path or press pass
  • One person with a Pro Pass
  • Team of two
Indicative five-night budget ranges for each role, in euros €0 €1,000 €2,000 €3,000 €4,000 €5,000 €6,000 €7,000 Lean (no pass): €650–1,300 DJs Lean (no pass) €650–1,300 Working DJ (Pro Pass): €2,150–3,300 Working DJ (Pro Pass) €2,150–3,300 Lab path (no Pro Pass): €650–1,450 Producers Lab path (no Pro Pass) €650–1,450 Pro path (Pro Pass): €2,150–3,300 Pro path (Pro Pass) €2,150–3,300 One agent (Pro Pass): €2,250–3,600 Agencies One agent (Pro Pass) €2,250–3,600 Team of two + showcase: €4,400–6,800 Team of two + showcase €4,400–6,800 Label manager alone (Pro Pass): €2,150–3,300 Labels Label manager alone (Pro Pass) €2,150–3,300 Team of two (A&R + manager): €4,300–6,600 Team of two (A&R + manager) €4,300–6,600 Buying trip, one person (Pro Pass): €2,250–3,500 Promoters Buying trip, one person (Pro Pass) €2,250–3,500 Team of two, hosting (travel only): €4,500–7,000 Team of two, hosting (travel only) €4,500–7,000 Accredited journalist (press pass): €850–1,900 Media Accredited journalist (press pass) €850–1,900 Not accredited (Pro Pass): €2,150–3,300 Not accredited (Pro Pass) €2,150–3,300 Manager or publicist (Pro Pass): €2,150–3,300 Managers Manager or publicist (Pro Pass) €2,150–3,300 Filmmaker on the Lab path: €650–1,450 Filmmaker on the Lab path €650–1,450
Indicative five-night budget ranges for each role, in euros
Role Band Range
DJs Lean (no pass) €650–1,300
DJs Working DJ (Pro Pass) €2,150–3,300
Producers Lab path (no Pro Pass) €650–1,450
Producers Pro path (Pro Pass) €2,150–3,300
Agencies One agent (Pro Pass) €2,250–3,600
Agencies Team of two + showcase €4,400–6,800
Labels Label manager alone (Pro Pass) €2,150–3,300
Labels Team of two (A&R + manager) €4,300–6,600
Promoters Buying trip, one person (Pro Pass) €2,250–3,500
Promoters Team of two, hosting (travel only) €4,500–7,000
Media Accredited journalist (press pass) €850–1,900
Media Not accredited (Pro Pass) €2,150–3,300
Managers Manager or publicist (Pro Pass) €2,150–3,300
Managers Filmmaker on the Lab path €650–1,450
Budgets across roles · No pass or Lab path · One person, Pro Pass · Team of two
Line No pass or Lab path One person, Pro Pass Team of two
Pass €0 (free Lab Discovery and daytime programme) €795 + 3.77% fee (late rate, almost sold out) 2 × €795 + fees; ask ADE about a company discount
Flights / train €100–250 €150–350 €300–700
Bed, 5 nights €300–600 hostel, shared flat or Noord €800–1,500 canal ring or De Pijp €1,600–3,000, or a shared apartment
Food and coffee meetings €150–250 €250–400 €500–800
Transport €30–60 (GVB, ferries) GVB included with the pass included with the passes
Event tickets 1–2 nights, €50–150 2–3 nights, €120–220 €240–440

Not in these totals, and not published anywhere we could find: showcase, event and venue costs; what a venue pays to be official; Festival Fund grant sizes; set fees below headliner level; gear, insurance and filming permits. Planning bands, not quotes.

RE:UNION · ADE 2026

Thursday 22 October, Q-Factory. Free with a QR pass.

Our invitation · RE:UNION · ADE 2026

Conversations beyond the dancefloor

The Spanish-speaking scene and its international counterparts in one room during ADE: agencies, labels, promoters, media and the artists they work with. MavelPoint takes part as technology partner.

When
Thursday 22 October
Hours
Doors 14:30 · programme from 15:00 into the early evening
Where
Q-Factory, Atlantisplein 1 (Oost)
Access
Free with a QR pass
  • The MavelPoint Room: get your profile and press kit ready with the team, on site.
  • "From EPK to Opportunity" workshop: what agents, promoters and labels actually open first.
  • Local Circuit · ADE edition, live.
  • A panel with MavelPoint's CEO and industry guests.
Get your free QR pass(opens in a new tab) reunionbeyond.com
RE:UNION · ADE 2026
Role Why the afternoon matters
DJs & performing artists For the Spanish-speaking scene, this is the one afternoon when the agencies, promoters and labels from home are in one room. Bring three talking points, not a USB.
Producers For Spanish-speaking producers, this is the afternoon when the labels, agencies and media from home are in one room; bring one private link, not a USB.
Booking agencies One room with the Spanish-speaking scene's promoters, labels and agencies and their international counterparts: the fixed point where buyers who flew in can find your roster and your team.
Labels & A&R For labels with Spanish-speaking artists or partners, this is the one afternoon the agencies, promoters and media from home are in one room with their international counterparts. Bring the release calendar, not the catalogue.
Promoters & venues For promoters who book Spanish-speaking artists, or want to, this is the one afternoon the agencies and labels from Spain and Latin America are in one room with their international counterparts. Bring dates and budgets.
Media & journalists For media covering the Spanish-speaking scene, this is the one afternoon its agencies, labels, promoters and artists are in one room with their international counterparts: interviews, a panel and the Local Circuit live.
Managers, PR & filmmakers For managers and publicists of Spanish-speaking artists, this is the one afternoon the agencies, labels, promoters and media from home are in one room with their international counterparts. The MavelPoint Room gets the artist's profile and press kit ready on site.

Part II

Seven role chapters

One chapter per role, each in the same order: who it is for, the numbers, before ADE, your week, your sessions, in the room, mistakes, what veterans say, the budget and the follow-up.

Every chapter follows the same order. Pick yours, or read them all.

Showing the Booking agencies chapter and its sessions.

All roles

Seven roles at a glance

Where each role pitches, where it sits on the other side of the table, and the day that asks the most of it.

  • DJs & performing artists

    You pitch at
    Meet the Event Organisers & Promoters (Wed 11:00) · Meet the Agents (Wed 13:15)
    You are the one being met at
    —
    Busiest day
    Thu 22
    Sessions
    14

  • Producers

    You pitch at
    Meet the Labels & A&Rs (Wed 15:30) · DSPs & Distributors (Thu 13:15) · Publishers (Fri 14:30)
    You are the one being met at
    —
    Busiest day
    Wed 21
    Sessions
    13

  • Booking agencies

    You pitch at
    Meet the Event Organisers & Promoters (Wed 11:00)
    You are the one being met at
    Meet the Agents (Wed 13:15)
    Busiest day
    Fri 23
    Sessions
    13

  • Labels & A&R

    You pitch at
    Meet the DSPs & Distributors (Thu 13:15) · Publishers (Fri 14:30)
    You are the one being met at
    Meet the Labels & A&Rs (Wed 15:30)
    Busiest day
    Thu 22
    Sessions
    14

  • Promoters & venues

    You pitch at
    Meet the Agents (Wed 13:15)
    You are the one being met at
    Meet the Event Organisers & Promoters (Wed 11:00)
    Busiest day
    Fri 23
    Sessions
    14

  • Media & journalists

    You pitch at
    —
    You are the one being met at
    Meet the Media (Thu 15:45)
    Busiest day
    Thu 22
    Sessions
    14

  • Managers, PR & filmmakers

    You pitch at
    Agents and Labels (Wed) · DSPs and Media, by application (Thu) · Publishers (Fri)
    You are the one being met at
    Meet the Managers (Fri 12:15)
    Busiest day
    Thu 22
    Sessions
    14

Chapter 3 of 7 · Role guide

Booking agencies

Align the roster and the year ahead.

Summer festival grids are drawn by June; ADE is where agencies and promoters align the rest of the year: renewals, the winter and spring club calendar, new territories and the roster in front of buyers who flew in. This guide gives the week a shape: meetings by neighbourhood, the rooms worth an hour, and holds into offers within seven days.

At RE:UNION One room with the Spanish-speaking scene's promoters, labels and agencies and their international counterparts: the fixed point where buyers who flew in can find your roster and your team.

Download this chapter PDF · 13 pages · 1.0 MB MB
Add my sessions to my calendar .ics · 13 sessions + RE:UNION
Colleagues seated around a long table with laptops in a bright office.
Colleagues around a meeting table. Annie Spratt

Who it is for

Three agencies go to ADE and they are not there for the same week.

The roster and the year ahead aligned with the promoters who shape it: renewals with dates attached, the winter and spring club calendar, two new territories opened, and every hold turned into an offer within a week of landing home.

Who it is for
Profile What ADE is for, in this case
Boutique agency Two people, fifteen artists, no Amsterdam office. Here to renew the promoters you have and open two territories.
Established roster Agents with full diaries and a showcase to run. Here to align next year with the promoters who shape it.
Junior agent First ADE. Here to learn the rooms, shadow the meetings and answer artists the way the agency does.
Who it is for
Stage Realistic goal for the week First move
Exploring · first ADE Understand how buyers and agents actually work the week. Sit in Meet the Promoters as a listener; shadow two meetings a day.
First roster Test which rooms and territories fit your first three artists. Three promoter meetings with dates and a fee position; one practitioner session.
Building momentum Turn roster momentum into next year's dates and two new territories. Renewals, expansions, new names: a concrete ask for each; holds into offers within a week.
Established Align the year with the promoters who shape it; decide the shortlist. Meetings reserved before panels and nights; a junior sent to the rooms you skip.

Numbers that shape your week

Summer grids close
May–June Agents report festival bookings now land in May or June, not after ADE. Use the week for spring, autumn and next-next summer.
Meet the Agents
Wed 13:15 Rosewood Courtyard · eleven agents listed, from WME and Bullitt to Anna Agency · no sign-up; you are the one being pitched.
Meetings a day
4–6 Thirty-minute slots between 10:30 and 15:30, one neighbourhood; the mixer circuit runs from 17:00 until after 01:00.
Pro Pass
€795 + fee Late rate, almost sold out; company discounts on request. Badge pickup opens Tuesday 20, 14:00–20:00, Felix Meritis; personal, bring ID.

Before ADE

The cycle repeats every year within a week or two. Reading this the week before? Start at "One week out" and diary the spring items for 2027.

Spring · six months out

  • link

Summer · three months out

  • link

Late summer · database opens

  • link
  • link

One week out

  • link
  • link

Your ticks stay in this browser.

Bring

  • Roster one-sheet with QR
  • Avails and routing windows
  • Fee position per artist
  • Recent live results
  • Three artists to push
  • Inbound policy for juniors

Your week

Thirteen sessions checked on the official programme on 14 October, including two new 2026 panels at the Promoter Hub. Times and rooms still move: check the listing the morning you go.

Wed 21

  1. 11:00–12:30 Meet The Event Organisers & Promoters Rosewood · Courtyard/Atrium Pro Pass
  2. 13:15–14:45 Meet The Agents Rosewood · Courtyard/Atrium Pro Pass
  3. 14:15–15:00 Behind the Booking: what artists, managers and promoters really want TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264 Pro Pass

Thu 22

  1. 11:15–12:00 Beyond the Numbers: 5 trends reshaping the industry today TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264 Pro Pass
  2. 14:30 → early evening RE:UNION · ADE 2026 Q-Factory · Atlantisplein 1, Oost Free · QR pass
  3. 15:30–16:15 The Shrinking Gatekeep: a conversation between artists Felix Meritis · Shaffyzaal Pro Pass
  4. 16:45–17:45 30 Years of ADE Felix Meritis · Shaffyzaal Pro Pass

Fri 23

  1. 12:15–13:45 Meet The Managers Rosewood · Courtyard/Atrium Pro Pass
  2. 13:30–14:15 Creating the Next Generation of Club Promoters (AFEM) Felix Meritis · Husly Lounge Pro Pass
  3. 15:00–16:00 Masterclass | Your Unique Climate Impact Felix Meritis · Koepelzaal Pro Pass
  4. 16:15–17:00 Building an independent career with Mau P Rosewood · Ballroom Pro Pass

Sat 24

  1. 13:15–14:00 A Deep Dive into MENA's Thriving Live Music Scene Felix Meritis · Koepelzaal Pro Pass
  2. 13:30–14:15 The Brazil Boom Felix Meritis · Zuilenzaal Pro Pass
  3. 14:30–16:00 Meet the focus-region professionals Felix Meritis · Shaffyzaal Pro Pass

Sun 25

Morning
Team debrief; holds-to-offers list; 48-hour notes
Afternoon
Travel
Evening and night
Rest

Mornings for the meetings you booked; one panel a day at most, chosen for a promoter you want to talk to afterwards. The team splits up and compares notes at breakfast.

  • Wed 21

    Morning
    Badge; Meet the Promoters 11:00 as a listener; two meetings
    Afternoon
    Meet the Agents 13:15; Behind the Booking 14:15; Andaz lobby
    Evening and night
    Promoter Hub drinks; eat with the team first

  • Thu 22

    Morning
    Four 30-minute meetings; Promoter Hub trends 11:15
    Afternoon
    RE:UNION, Q-Factory from 14:30; Gatekeep 15:30; 30 Years 16:45
    Evening and night
    UTA social or a label mixer; one club chosen for buyers

  • Fri 23

    Morning
    Meetings; Meet the Managers 12:15
    Afternoon
    Club Promoters 13:30; climate masterclass 15:00; Mau P 16:15
    Evening and night
    A smaller label night where a promoter will hear you

  • Sat 24

    Morning
    Coffee with the week's best promoters; the holds list
    Afternoon
    MENA 13:15 or Brazil Boom 13:30; focus regions 14:30
    Evening and night
    Roster sets; no pitching after midnight

  • Sun 25

    Morning
    Team debrief; holds-to-offers list; 48-hour notes
    Afternoon
    Travel
    Evening and night
    Rest

Sessions for you

Why each one earns a slot, and the access it needs. A saved session is not a ticket.

  • Meet The Event Organisers & Promoters

    Day
    Wed 21
    Time
    11:00–12:30
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    The buyer side of your business in one room. Sit in as a listener; note who programmes what.
    Access
    Pro Pass

  • Meet The Agents

    Day
    Wed 21
    Time
    13:15–14:45
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    You are the ones being met: eleven agents listed, a hundred artists pitching. Clear no or clear next step.
    Access
    Pro Pass

  • Behind the Booking: what artists, managers and promoters really want

    Day
    Wed 21
    Time
    14:15–15:00
    Venue
    TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264
    Why go
    MDLBEAST's head of talent buying, Encode Talent and NOON Agency on what bookers want beyond fees and avails.
    Access
    Pro Pass

  • Beyond the Numbers: 5 trends reshaping the industry today

    Day
    Thu 22
    Time
    11:15–12:00
    Venue
    TicketSwap Global Promoter Hub · RIVVIA, Keizersgracht 264
    Why go
    TicketSwap's report from 125+ organisers, with Fourvenues (Spain) and Ancienne Belgique: the cost pressure your promoters will raise.
    Access
    Pro Pass

  • The Shrinking Gatekeep: a conversation between artists

    Day
    Thu 22
    Time
    15:30–16:15
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Novah, SPFDJ, LYZZA and HoneyLuv on who gets booked as agencies and festivals consolidate. Time moved from 15:00.
    Access
    Pro Pass

  • 30 Years of ADE

    Day
    Thu 22
    Time
    16:45–17:45
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Anna Knaup, Richard Zijlma and Maria Jimenez with Dave Clarke on what thirty editions taught the people who book.
    Access
    Pro Pass

  • Meet The Managers

    Day
    Fri 23
    Time
    12:15–13:45
    Venue
    Rosewood · Courtyard/Atrium
    Why go
    Sixteen managers in one room: they choose their artists' agents. Go to listen and to be found.
    Access
    Pro Pass

  • Creating the Next Generation of Club Promoters (AFEM)

    Day
    Fri 23
    Time
    13:30–14:15
    Venue
    Felix Meritis · Husly Lounge
    Why go
    AFEM's promoter guide: fair booking and artist relationships, with Encode Talent, AVA and the Gashouder's Raaf Verhoef.
    Access
    Pro Pass

  • Masterclass | Your Unique Climate Impact

    Day
    Fri 23
    Time
    15:00–16:00
    Venue
    Felix Meritis · Koepelzaal
    Why go
    ADE Green day; routing is an agency decision. Same Friday: The Road to Low Impact Touring, time on the listing.
    Access
    Pro Pass

  • Building an independent career with Mau P

    Day
    Fri 23
    Time
    16:15–17:00
    Venue
    Rosewood · Ballroom
    Why go
    Mau P with his manager, Baddest Behaviour and The Pacha Group: how a promoter group reads an independent project.
    Access
    Pro Pass

  • A Deep Dive into MENA's Thriving Live Music Scene

    Day
    Sat 24
    Time
    13:15–14:00
    Venue
    Felix Meritis · Koepelzaal
    Why go
    WME's Steve Hogan on festivals and touring across Morocco, Lebanon and the Gulf, and which promoters are active. Clashes with Brazil.
    Access
    Pro Pass

  • The Brazil Boom

    Day
    Sat 24
    Time
    13:30–14:15
    Venue
    Felix Meritis · Zuilenzaal
    Why go
    Tours, labels and artist development in Brazil, with HBMC and Das Musik Agency. Starts fifteen minutes after MENA; pick one.
    Access
    Pro Pass

  • Meet the focus-region professionals

    Day
    Sat 24
    Time
    14:30–16:00
    Venue
    Felix Meritis · Shaffyzaal
    Why go
    Speed-meeting with professionals from Brazil, MENA and Sub-Saharan Africa; names still being added. Bring one collaboration idea.
    Access
    Pro Pass

In the room

Promoters respond to offers, not to "let's catch up". Lead with dates, budgets and avails; ask what they are working on.

In the room
Moment Do this Say or ask
Promoter meeting, Andaz, 10:30 Lead with dates, budgets and avails; one sheet per artist; agree who sends what, by when. We have [artist] routing through [region] in [month]; which of your dates fits, and at what budget?
Meet the Agents, Rosewood, Wed 13:15 You are the one being pitched. Give a clear no or a clear next step in one sentence. Not for us this year. Send one link and I will listen in November.
A label mixer, 19:00 Eat first. Roster fit in one line; ten minutes, then move on unless they keep you. What are you releasing in spring, and who is playing it?
Hold to offer, the week after Recap every promoter with the dates discussed; turn holds into offers within seven days. Confirming Thursday: [artist], [date], [fee position]. Offer attached; shall we hold until Friday?
A junior's first ADE Send them to Meet the Promoters as a listener and to one practitioner session; two meetings a day shadowing. What did the promoter actually need, and what did we promise?

Mistakes we keep seeing

Mistakes we keep seeing
Mistake we keep seeing Instead
Treating ADE as a sales sprint. It is the relationship week; summer closed in June.
Showcase sets as the only reason to be in a room at night. Choose nights for the buyers in them.
No inbound policy; juniors promise, nobody follows up. One link, a November listening afternoon, no promises.
Meetings scattered across the city. One neighbourhood a day; the canal-ring hubs are ten minutes apart.
Over-promising dates you do not control. Avails and fee positions on paper before you land.
"Let's catch up" messages to promoters. Dates, budgets, avails and two time windows.
Holds left as holds. Offers within a week; recap notes with the dates.

What veterans say

Verbatim, from public interviews and articles; the source is linked on each card.

  • “There's nothing like the energy of agents, managers, publicists, artists, label owners, and fans being in the same room, and it's an important place for us to get aligned on the year ahead.”

    Jon Sax Liaison Artists · Mission Makers (recorded at ADE) · 2023 source

  • “Bookings are now made in May or June, not only after ADE.”

    “Boekingen worden nu al gedaan in mei of juni en niet pas na ADE.”

    Anna Knaup Anna Agency · NOS · 2025 source

  • “The artist ultimately creates the demand, not the agent.”

    Simon Clarkson Primary Talent · Mission Makers (recorded at ADE 2024) · 2025 source

  • “Don't leave booking your meetings to the last minute.”

    Sharron Elkabas Agency director · MN2S · 2014 source

  • “…the booking agent's proverbial golf course — the best place to get business done.”

    Toolroom Academy Agency training feature · The role of booking agents source

  • “…where labels scout talent, where booking agents and promoters align their calendars for the year ahead.”

    Damion Pell editor, Decoded Magazine, after ten editions · Decoded · 2025 source

Budget

Five nights from elsewhere in Europe. Planning bands, not quotes; the return is measured in dates confirmed by February.

Indicative five-night totals using published 2025–26 ranges and the Pro Pass price on the official tickets page on 14 October.

Budget · Booking agencies
Line One agent (Pro Pass) · €2,250–3,600 Team of two + showcase · €4,400–6,800
Pass €795 + 3.77% fee (late rate, almost sold out) —
Flights / train €150–350 €300–700
Bed, 5 nights €800–1,500 canal ring or De Pijp —
Food and coffee meetings €250–400 —
Hosted coffees and drinks for promoters €100–300 —
Transport GVB included with the pass —
Event tickets 2–3 nights, €120–220 €240–440
Passes — 2 × €795 + fees; ask ADE for a company discount
Beds, 5 nights × 2 — €1,600–3,000
Food, coffee meetings and hospitality — €600–1,000
Meeting room — Hotel rates on request; not published
Showcase: venue, sound, staff, drinks — Not published; a project budget on top

The team band excludes the showcase and the meeting room: venue, sound, staff and drinks are not published anywhere and vary by night. Treat them as a project budget. Early-bird and medium pass rates have closed for 2026.

After ADE

Deals rarely close at ADE; they start there. Holds become offers in the week after.

  1. Same night One line per promoter in the contact sheet: dates discussed, fee position, what you promised.
  2. Within 48 h A recap note to every promoter with the dates, plus the avails you promised. Nothing else.
  3. 1–4 weeks Holds into offers within seven days; new territories into the CRM; the November listening afternoon for artist inbound.
  4. January The check-in on spring and autumn dates, then reconcile the ADE conversations with the May–June festival reality.
ADE app or email · within 48 hours

Subject: Wednesday at the Andaz: [artist] for [month]

Hi [name], Good to meet you on Wednesday. As discussed: [artist] is routing through [region] on [dates]; fee position [range], subject to the routing. Avails and the one-sheet: [roster link]. Can we hold [date] until [day next week] while you check the budget? I will send the offer the same day. [Your name], [agency]

New in 2026 for you

  • New for 2026: Behind the Booking, Wed 21 14:15 at the Promoter Hub, puts MDLBEAST's head of talent buying, Encode Talent and NOON Agency on one panel about what bookers want. source
  • TicketSwap's Global Promoter Hub at RIVVIA (The Empress, Keizersgracht 264): panels Wed–Thu, drinks at night, Pro Pass. Speakers include elrow's Juan Arnau and ID&T's Duncan Stutterheim. source
  • ADE's 2026 meeting-room list: nhow RAI, NYX, Anantara Krasnapolsky (discount with your Pro Pass order number), The Hoxton, Hotel V, Zoku, Conscious. Book with the hotel. source
  • Andaz is the Business Hub again, with "dedicated spaces for private meetings", company meeting hubs (Koolwaters Agency, SENA) and the AFEM mixer. UTA hosts a social at the Rosewood. source
  • Pro Pass at the late rate: €795 + 3.77% fee, almost sold out; no day passes. Companies: "get in touch with us to get a personal Pro Pass discount offer". source
  • The State of the Live Industry: One Year On (Sziget's Tamás Kádár, Tinie Tempah) is on the Pro programme: dynamic pricing, touring costs, algorithm-led booking. Time on the official listing. source
Back to the roles

Appendix

Sources

Every source used across the guide, merged and deduplicated.

Official ADE pages · 70

  1. 30 YEARS ADE Pro: what you can find in the different Business Hubs (29 September 2026) amsterdam-dance-event.nl
  2. 30 Years of ADE amsterdam-dance-event.nl
  3. A Deep Dive into MENA's Thriving Live Music Scene amsterdam-dance-event.nl
  4. ADE Arts & Culture 2026, part two (Aug 2026) amsterdam-dance-event.nl
  5. ADE completes programme for 30 YEARS ADE with 3,600+ artists (6 October 2026) amsterdam-dance-event.nl
  6. ADE editorial picks 2025: "invites" nights amsterdam-dance-event.nl
  7. ADE editorial: Intercell's independent rise amsterdam-dance-event.nl
  8. ADE editorial: No Art's vision is built on trust and risk amsterdam-dance-event.nl
  9. ADE editorial: ZeeZout's independent route amsterdam-dance-event.nl
  10. ADE editorial: Zwart Goud amsterdam-dance-event.nl
  11. ADE FAQ and contact amsterdam-dance-event.nl
  12. ADE Festival Fund amsterdam-dance-event.nl
  13. ADE Green programme complete (10 September 2026) amsterdam-dance-event.nl
  14. ADE Info & Ticket Desks amsterdam-dance-event.nl
  15. ADE Lab amsterdam-dance-event.nl
  16. ADE Lab finalizes On Track program (12 October 2026) amsterdam-dance-event.nl
  17. ADE Lab On Track amsterdam-dance-event.nl
  18. ADE Lab On Track drops its first program (9 September 2026) amsterdam-dance-event.nl
  19. ADE Meeting rooms 2026 amsterdam-dance-event.nl
  20. ADE Network & Connect amsterdam-dance-event.nl
  21. ADE news: 30 YEARS ADE and Jean-Michel Jarre as guest of honour amsterdam-dance-event.nl
  22. ADE news: Armada Music's ADE 2024 programme amsterdam-dance-event.nl
  23. ADE news: Darude, there are no shortcuts (16 October 2023) amsterdam-dance-event.nl
  24. ADE news: Drop your demos at ADE Lab (14 October 2025) amsterdam-dance-event.nl
  25. ADE news: LUXE, 'I want to break down barriers' (4 December 2024) amsterdam-dance-event.nl
  26. ADE news: Narciss, 'Don't sell yourself out' (26 November 2024) amsterdam-dance-event.nl
  27. ADE news: PIV Records' A'DAM Tower takeover (2024) amsterdam-dance-event.nl
  28. ADE news: Saoirse on building community (2023) amsterdam-dance-event.nl
  29. ADE news: stay vaag wins Demolition XXVII (2 December 2024) amsterdam-dance-event.nl
  30. ADE Press page amsterdam-dance-event.nl
  31. ADE Pro 2026 programme complete (1 October 2026) amsterdam-dance-event.nl
  32. ADE Pro announces major new wave with Tinie Tempah, Troy Carter, Believe, SoundCloud (26 August 2026) amsterdam-dance-event.nl
  33. ADE Pro expands its 'Meet the…' sessions (18 June 2026) amsterdam-dance-event.nl
  34. ADE Pro themes 2026 amsterdam-dance-event.nl
  35. ADE tickets: Attend ADE 2026 amsterdam-dance-event.nl
  36. ADE × VibeLab: Nighttime Culture Index amsterdam-dance-event.nl
  37. Afro House Summit 2026 amsterdam-dance-event.nl
  38. Artists on AI, A No-BS Roundtable amsterdam-dance-event.nl
  39. Bandcamp | Essential Insider Knowledge amsterdam-dance-event.nl
  40. Behind the Booking: What Artist, Managers and Promoters Really Want amsterdam-dance-event.nl
  41. Beyond the Numbers: 5 Trends Reshaping the Industry Today (TicketSwap) amsterdam-dance-event.nl
  42. BMIM | Meet the Sync Pros 2026 amsterdam-dance-event.nl
  43. Creating The Next Generation of Club Promoters (AFEM) amsterdam-dance-event.nl
  44. Culture and Ownership: a conversation with Cruel Santino amsterdam-dance-event.nl
  45. Demolition XXIX amsterdam-dance-event.nl
  46. Film premiere: 20 years of grime in the Netherlands amsterdam-dance-event.nl
  47. Het Ei by Touki Delphine amsterdam-dance-event.nl
  48. How to Become an Independent Powerhouse with Mau P amsterdam-dance-event.nl
  49. Jean-Michel Jarre at AFAS Live amsterdam-dance-event.nl
  50. Jägermeister talk on micro communities amsterdam-dance-event.nl
  51. Keriko amsterdam-dance-event.nl
  52. Masterclass | Your Unique Climate Impact amsterdam-dance-event.nl
  53. Meet the Agents 2026 amsterdam-dance-event.nl
  54. Meet the DSPs & Distributors 2026 amsterdam-dance-event.nl
  55. Meet the Event Organisers & Promoters 2026 amsterdam-dance-event.nl
  56. Meet the Labels & A&Rs 2026 amsterdam-dance-event.nl
  57. Meet The Makers | Arturia at MIDI Amsterdam amsterdam-dance-event.nl
  58. Meet the Managers 2026 amsterdam-dance-event.nl
  59. Meet the Media 2026 amsterdam-dance-event.nl
  60. Meet the Professionals from the Focus Regions amsterdam-dance-event.nl
  61. Meet the Publishers 2026 amsterdam-dance-event.nl
  62. Music & Machines: a conversation between artists from different generations amsterdam-dance-event.nl
  63. SoundCloud and ADE: empowering the next generation (21 September 2026) amsterdam-dance-event.nl
  64. SoundCloud | Essential Insider Knowledge amsterdam-dance-event.nl
  65. Spotify | Essential Insider Knowledge amsterdam-dance-event.nl
  66. The Brazil Boom amsterdam-dance-event.nl
  67. The Chorus Showcase, ADE Startup Class of '26 amsterdam-dance-event.nl
  68. The Shrinking Gatekeep: a conversation between artists amsterdam-dance-event.nl
  69. TicketSwap's Global Promoter Hub (17 September 2026) amsterdam-dance-event.nl
  70. Why Humans Still Need Dancefloors? amsterdam-dance-event.nl

Interviews, articles and guides · 41

  1. ADE 2026 press accreditation form docs.google.com
  2. AFEM: activities at ADE 2025 associationforelectronicmusic.org
  3. Beatportal: DTLA × Purple Tea Records showcase (2025) beatportal.com
  4. Billboard 2022: ADE organisers interview (Meindert Kennis on ADE Lab) billboard.com
  5. Billboard: seven takeaways from ADE 2025 (Yahoo syndication) yahoo.com
  6. Billboard: what we learned at ADE 2023 billboard.com
  7. Cuepoint: six takeaways from ADE (2014) medium.com
  8. CULTR: essential panels 2025 cultr.com
  9. CULTR: what a week at Amsterdam Dance Event looks like (November 2024) cultr.com
  10. Decoded: the ADE survival guide (Aug 2025) decodedmagazine.com
  11. Decoded: why Amsterdam Dance Event still matters, reflections after a decade (Damion Pell, October 2025) decodedmagazine.com
  12. DJ Mag: 20 years of Armada Music djmag.com
  13. DJ Mag: Electronic Music's UN Summit (2014) top100djs.djmag.com
  14. DJ Mag: meet the emerging DJs playing ADE 2025 djmag.com
  15. EDM.com: ADE 2023 parties, panels and pro tips edm.com
  16. Electrofans: JP Lantieri's ADE tips (2024) electrofans.com
  17. elrow ADE Week 2026, Kromhouthal elrow.com
  18. Gigwise: 9 things we learned at ADE 2018 gigwise.com
  19. If It Ain't Dutch: Amsterdam nightlife etiquette ifitaintdutchitaintmuch.com
  20. Keyi Magazine: ADE conference 2024 keyimagazine.com
  21. Melkweg: ADE film programme 2024 melkweg.nl
  22. Michiel Ton: festival photography tips michielton.com
  23. Mission Makers: Leticia van Riel and Jon Sax, recorded at ADE (2023) mission-makers.com
  24. Mission Makers: Simon Clarkson, Primary Talent (January 2025) mission-makers.com
  25. Mixmag: Amsterdam's A'DAM Tower encourages a no-phone dancefloor (Oct 2025) mixmag.net
  26. Mixmag: industry insider interview with Jan-Willem van de Ven (Sep 2026) mixmag.net
  27. MN2S: ADE interview with Sharron Elkabas (2014) mn2s.com
  28. MN2S: Amsterdam, the mecca of electronic music (Oct 2025) mn2s.com
  29. Motion One: filming permits in the Netherlands motionone.eu
  30. NIGHTMAG / Xceed: Audio Obscura interview (Jan 2026) xceed.me
  31. NL Times 2023: same-day ticket sales ban nltimes.nl
  32. NOS: Van vakbeurs tot dansfestijn (Anna Knaup, October 2025) nos.nl
  33. RA: ADE 2024 guide ra.co
  34. shesaid.so: member spotlight Nikki McNeill (2023) shesaid.so
  35. Toolroom Academy: the do's and don'ts of demo submissions toolroomacademy.com
  36. Toolroom Academy: the role of booking agents toolroomacademy.com
  37. TripProf: ADE 2026 budget guide tripprof.com
  38. UKF: ADE diary, day 1 (2015) ukf.com
  39. University of Amsterdam: ADE and the rise of dance (Rens Wilderom, Oct 2024) uva.nl
  40. Vice/Thump: 20 years on, how important is ADE? vice.com
  41. We Are Crossfader: a beginner's guide to ADE (2019) wearecrossfader.co.uk

Credits

Get the most from ADE 2026 is written and published by MavelPoint, career tools for electronic music artists.

Programme details checked against the official ADE listing on 14 October 2026. Times and rooms move: check the listing the morning you go.

Quotes are verbatim from public interviews and articles, listed with every other source below.

The map is schematic: positions are projected from real coordinates.

Photos from Unsplash: Annie Spratt, Barbara Burgess, Jonathan Marchal, Kyle Loftus, Markus Winkler, Mykyta Kravčenko, Nadia Sitova, Pieter van de Sande.

ADE and Amsterdam Dance Event are trademarks of their owner; this guide is independent of the ADE organisation.

Hero illustration created with AI for MavelPoint.

Get your MavelPoint profile ready before ADE

Press kit, music, dates and links behind one link you can share in every meeting.

Create your profile