SAYA

How LSA accelerated the pace of my DJ career So in a way, I guess I’ve been a bit of a ‘late bloomer’ to officially come out as a DJ at thirty-something. However, I also believe that if you love something, it’s never too late to go for it and execute your dreams. And that’s exactly what I’ve done with DJing. I’ve always been fascinated by music, I’ve always hung around with DJs (to their great annoyance I’m sure), and I’ve even had a stab at playing a few musical instruments in the past. I’ve been a ballroom and latin dancer for years, so DJing and being immersed in music and rhythm has come naturally to me. The passion has always been there, but since I signed up with London Sound Academy in 2017, a completely different pace has taken over my DJ career.

This event series is designed to help budding, emerging and established female DJs and producers to reach the next level in their careers by discovering instantly implementable branding, marketing and promotion tactics and strategies that will not break the bank. Hear from established speakers and peers. Network, meet like-minded community members and create collaborations. Enjoy and have fun in a safe environment where women support each other!

A new music project has launched to help provide a platform for musicians and artists to break into and further their career in the industry. I Am The Music is the brainchild of DJ and producer Saija Mahon from Ware and singer-songwriter and guitarist Adam Fearn from Hertford.