90–180
Iván de Jesús Jiménez Rojas, Artistically known as Elexero, is a Mexican singer, songwriter and producer noted for his innovative fusion of traditional and modern rhythms. Originally from Naucalpan Juárez, State of Mexico, and currently based in Apizaco, Tlaxcala, he has managed to consolidate a unique style that he calls Electrocumbia (Cumbia Fuse). Their musical proposal is characterized by the mixture of Cumbia Sonidera with genres of electronic music such as EDM and Progressive House, giving life to a contemporary side of Electrocumbia. As a singer-songwriter, Elexero writes and produces some of his own works, achieving an international reach that has led his music to be heard in various Latin American countries. With an active presence on digital platforms and an identity deeply linked to the Mexican sound culture, Elexero is positioned as one of the emerging references in the evolution of Electrocumbia.